Marketing gets visibility.Finance gets control.

SAP handles accounting. Coupa handles general procurement. Neither is built for the specific workflows of marketing operations — campaign briefs, media execution tracking, geo-tagged BTL proof, BARC reconciliation, deviation management, or agency invoice validation. Brandintelle sits above both systems as the marketing governance layer. It structures every marketing activity before it reaches SAP or Coupa — so your financial data arrives clean, linked to campaign context, and audit-ready. It doesn't replace what you have. It fills the gap that's currently managed in Excel and WhatsApp. Note for Coupa users specifically: if you already use Coupa for general procurement, Brandintelle's sourcing module covers marketing-specific RFQ workflows that Coupa does not address — campaign briefs, NFA approvals, media vendor negotiations, and deviation tracking. Both run simultaneously. They are complementary, not competing.

It depends on your deployment path. We offer three: Managed service (no integration required): Brandintelle's team handles all data uploads and system operations. You receive dashboards and validation reports without building anything. Live within 2–4 weeks. Standard deployment (no SAP/ERP integration): Platform configured for your brand structure, workflows, and approval hierarchies. Your teams operate it directly. Typically 6–10 weeks. Full deployment with SAP/Ariba integration: Includes two-way API integration with your ERP and procurement systems. Timeline is 2–3 months and depends largely on your IT team's readiness. Most clients start with the first or second path and add integrations in a second phase.

Some organisations do build parts of this. Here is what they find: The platform requires integrations with BARC for TV monitoring, Google and Meta APIs for digital, geo-tag validation for BTL proof, OCR for invoice reading, GST structure checks, SAP provisioning APIs, and deviation detection logic across all of these simultaneously. Most internal teams underestimate the maintenance burden when any of these external systems change their data format or API — which happens frequently. Internal builds also give you control — but they give you a maintenance backlog. Every time a new ad platform API changes, a GST structure updates, or BARC changes its format, you maintain it. We have been maintaining this across 30+ enterprise clients over 9 years. That institutional knowledge — every edge case in Indian marketing finance, every agency billing dispute pattern, every SAP integration quirk — is embedded in the platform. You would need to re-accumulate that over 3–5 years. If a global project is already underway at your organisation, the question worth asking is: does that project cover marketing-specific governance — brief approvals, media execution proof, invoice reconciliation, SAP provisioning? In most global rollouts, it does not. That is the gap Brandintelle fills, without conflicting with your broader initiative. The companies that get the most from Brandintelle are not the ones who could not build it. They are the ones who decided that governing marketing operations is not where they want to deploy engineering resources.

This is the most common concern we hear. Here is what actually happens: Vendors and agencies access Brandintelle through a lightweight portal — no login registration required. They receive a secure magic link to submit estimates, upload proofs, and raise invoices. Most vendors are fully operational within one working day. For ATL media agencies handling high-spend campaigns: initial resistance is common because the platform increases transparency around rate cards and execution data. In our experience, this resistance lasts one billing cycle. Once agencies realise the platform reduces invoice disputes, accelerates payment approvals, and eliminates the back-and-forth on deviations, adoption becomes self-sustaining. Of our platform users, the majority are agency and vendor personnel. Retention of agency users is above 90% after the first quarter. For field and sales teams handling BTL activations — including long-tenured teams with low tech adoption — we provide a mobile app requiring no training beyond a 15-minute walkthrough. Geo-tagged proof capture replaces WhatsApp photo submissions. We provide structured onboarding workshops, vendor portal training, and implementation support throughout go-live.

Yes — and this is how most clients begin. Modular entry is not a fallback. It is the recommended path. Common entry points: budget governance only, TV invoice reconciliation only, or BTL proof and execution tracking. Each module is designed to work standalone. You see value quickly without committing to full deployment upfront. Bajaj Auto, Birla Opus, and Bacardi all started with a narrow scope and expanded over time. AB InBev started with the media module only. United Breweries began with budget monitoring and deferred invoicing. Hyundai and Bridgestone ran a POC with a specific use case first. Typical expansion happens at 12–18 months, once internal teams are familiar with the system and the business case for adding modules is clear.

Pricing is based on three dimensions: the modules you deploy, the number of users across your teams and vendors, and the level of integration required with your existing systems. As a guide: Managed service / single module (e.g., TV reconciliation, media-only tracking): ₹1–3 lakh per month Standard multi-module deployment (budget + execution + invoice): ₹4–8 lakh per month Full enterprise platform with SAP integration, all modules, unlimited users: custom, typically ₹8–15 lakh per month For organisations that want to evaluate before committing, we offer a structured 3-month Proof of Value programme at a flat $20,000 USD (INR billing available). This gives you live access to the full platform, on-site working sessions, and a complete business case document at the end. Multi-year contracts are available and preferred for enterprise deployments.

No. Brandintelle does not replace an MMM partner or attribution modelling tool. What we do: we are the data infrastructure that makes your MMM more accurate. MMM requires clean, complete, granular marketing spend and execution data across all channels over multiple years. Most organisations trying to run MMM find their data is fragmented — TV in one system, digital in another, BTL in spreadsheets, with no verified plan-vs-actual comparison. Brandintelle solves that problem. Once your data is governed through our platform, you have the structured input your MMM partner needs to produce reliable outputs. We integrate directly with your analytics environment and can feed structured spend and execution data to your chosen MMM or attribution tool.

Brandintelle is built for enterprises managing complex, high-volume marketing spend — typically organisations with marketing budgets above ₹50 crore annually, multiple brands or regions, and vendor ecosystems involving 10+ agencies or activation partners. If your marketing operations are managed by a small central team with a single agency, the platform may be more infrastructure than you currently need. We will tell you that directly. If you are unsure, the best starting point is our 10-minute Marketing Operations Governance assessment, which gives you a scored view of where your operation stands and whether a platform like Brandintelle is the right next step.

ATL agencies resist for a specific reason: structured platforms reduce their ability to manage rate cards and execution data bilaterally. This is real, and we do not pretend otherwise. What changes: once agencies are live on the platform, they realise three things. First, payment cycles accelerate — invoices that were disputed for weeks now clear in days because the validation is automated. Second, brief-to-execution handoffs are structured and traceable, reducing the internal rework that costs agencies time. Third, disputes are resolved faster because there is a documented audit trail both sides can reference. Of our platform users, the majority are agency and vendor personnel. Retention of agency users is above 90% after the first quarter. Our implementation includes a structured agency onboarding programme, separate from the client onboarding, with role-specific training for media planners, buyers, and finance teams.

No. Brandintelle is not an ERP. It is the marketing operations governance layer that structures data before it flows into your financial systems. SAP executes your accounting and payment workflows. Brandintelle governs everything upstream — budgets, briefs, vendor sourcing, campaign execution, proof validation, and invoice reconciliation. Once validated, data flows into SAP via API. Your finance workflows remain unchanged. Your SAP configuration is not touched. You can also start with a single module — TV invoice reconciliation, budget governance, or BTL proof tracking — and the rest of your stack stays completely untouched.

You own your data entirely. Brandintelle is deployed within your enterprise cloud environment — your data does not leave your infrastructure. We hold SOC 1 Type 2 and SOC 2 Type 2 certifications. For organisations with specific hosting preferences, we support both Brandintelle-managed cloud and dedicated tenancy within your own AWS or Azure environment.

Marketing automation tools (Marketo, HubSpot) manage campaign execution for digital channels. MRM tools manage creative workflows and asset libraries. Neither governs the commercial chain — the budget-to-payment cycle that connects marketing spend to financial accountability. Brandintelle governs the full marketing commercial chain: Budget → Sourcing → Execution → Proof → Invoice → Payment → Impact. It is the system of record for marketing finance, not a campaign execution tool. If you are asking about Marketing Mix Modelling — Brandintelle does not replace an MMM partner. We are the data infrastructure that makes your MMM more accurate. We integrate with your MMM partner's data feeds and ensure the spend and execution data entering that model is clean, complete, and verified.

We migrate your historical data as part of onboarding. The standard scope covers the last 2–3 financial years of budget, campaign, and spend records — so from day one, your dashboards show trend lines and benchmarks, not just forward data. Clients including Tata Motors, Hero MotoCorp, and Haleon have gone live with full historical data intact. The migration is managed by our implementation team and does not require your internal IT resources.

We see this frequently with global companies — a strong India champion, but the decision sits with a global function or a parallel global initiative. The approach that has worked: build an India business case so specific and commercially compelling that the global function wants to replicate it, not block it. Diageo India and Reckitt India both adopted Brandintelle independently as India-specific implementations. Their results created internal advocacy that spread the conversation to their global teams. We did not go top-down; we went bottom-up with evidence. If your global team has a parallel digitisation initiative, we are happy to engage directly with that team to confirm that Brandintelle operates as a complementary governance layer — not a competing system. We have done this with several global IT and procurement teams.

Yes. Brandintelle supports three hosting models: Brandintelle-managed cloud: Hosted on AWS, data residency within India, SOC 1 and SOC 2 Type 2 certified. Most clients use this model. Dedicated cloud tenancy: Brandintelle deployed within your organisation's own AWS or Azure environment. Your IT team retains full infrastructure control. Used by clients with strict data governance policies. On-premise: Available for organisations with regulatory or policy requirements that prevent cloud hosting. Requires a scoping discussion with your IT team. Implementation timeline is longer. Your IT team's preference should be confirmed early in the evaluation — it affects the technical questionnaire, integration scope, and commercial proposal.

It depends on what the transformation covers. If your transformation involves SAP migration, ERP consolidation, or procurement system upgrades — Brandintelle is designed to sit above those systems, not within them. The transformation changes your financial infrastructure. Brandintelle governs the marketing chain that feeds into it. They run in parallel without conflict. If your transformation includes a global marketing technology rollout, the question worth asking is: does that rollout cover marketing finance governance — brief approvals, vendor sourcing, campaign execution proof, invoice reconciliation, SAP provisioning? In most global rollouts, it does not. That is the gap Brandintelle fills. We recommend a 30-minute scoping call to map your transformation roadmap against our platform scope. You will know within that call whether the timing works.

Agency-provided dashboards report what the agency executed and billed. They are produced by the same party that submits the invoice. They are not independently verified. Brandintelle is the independent validation layer. It cross-checks agency reports against third-party data sources — BARC for TV, Google and Meta APIs for digital, geo-tagged field evidence for BTL — before payment is approved. It is the difference between taking the agency's word for it and having a system that confirms it. Beyond validation: Brandintelle also governs the upstream chain that agencies do not touch — your internal budget allocation, campaign brief approvals, multi-level sign-offs, provisioning, and finance reconciliation. Agency dashboards show you what was spent. Brandintelle shows you whether it was approved, verified, and correctly reconciled.

Yes. Brandintelle integrates with the major enterprise financial and procurement systems used in India: ERP and financial systems: SAP, SAP Ariba, Oracle NetSuite, Workday, Basware, Tally Ad and analytics platforms: Google Ads, Meta Ads, Display & Video 360, Power BI, Looker, Amazon Advertising The integration model is API-based. Brandintelle reads master data (vendor masters, GL codes, WBS codes, cost centres) from your ERP and writes structured provisioning and payment-ready data back. It does not require changes to your ERP configuration. For organisations using Coupa for general procurement: Brandintelle's sourcing module covers marketing-specific RFP workflows that Coupa does not address. Both can run simultaneously — Coupa for general procurement, Brandintelle for marketing vendor sourcing. They are complementary, not competing.

Yes. Multi-year contracts are available and preferred for enterprise deployments. Most of our clients are on multi-year agreements — our average engagement is 5–7 years. For enterprise buyers who treat annual SaaS renewals as a procurement overhead, a multi-year structure removes that friction and locks in pricing for the duration. Speak to our team about the options available for your deployment scope.