Marketing gets visibility.Finance gets control.

SAP handles accounting. Coupa handles general procurement. Neither is built for the specific workflows of marketing operations — campaign briefs, media execution tracking, geo-tagged BTL proof, BARC reconciliation, deviation management, or agency invoice validation. Brandintellé sits above both systems as the marketing governance layer. It structures every marketing activity before it reaches SAP or Coupa — so your financial data arrives clean, linked to campaign context, and audit-ready. It doesn't replace what you have. It fills the gap that's currently managed in Excel and WhatsApp. If you use SAP Ariba for sourcing larger purchase orders, Brandintellé acts as the budget and approval layer that feeds it. Your Ariba process stays as it is.

It depends on your deployment path. We offer three: Managed service (no integration required): Brandintellé's team handles all data uploads and system operations. You receive dashboards and validation reports without building anything. Live within 2–4 weeks. Standard deployment (no SAP/ERP integration): Platform configured for your brand structure, workflows, and approval hierarchies. Your teams operate it directly. Typically 6–10 weeks. Full deployment with SAP/Ariba integration: Includes two-way API integration with your ERP and procurement systems. Timeline is 2–3 months and depends largely on your IT team's readiness. Most clients start with the first or second path and add integrations in a second phase. After go-live, a 3-month hyper-care period follows, with weekly support calls and active adoption monitoring.

Yes. Most evaluations start with a sandbox set up with your own budget structure and sample or anonymised data, so your team sees its own brands, regions and approval levels instead of a generic demo. If you want to go further, the 3-month Proof of Value programme gives live access to the full platform, on-site working sessions, and a complete business case at the end.

Yes — and this is how most clients begin. Modular entry is not a fallback. It is the recommended path. Common entry points: budget governance only, TV invoice reconciliation only, or BTL proof and execution tracking. Each module is designed to work standalone. You see value quickly without committing to full deployment upfront. Hero MotoCorp, for example, began with media spend verification and later extended to regional marketing with geo-monitoring. Typical expansion happens at 12–18 months, once internal teams are familiar with the system and the business case for adding modules is clear.

Then start where the gap is. Teams with solid reconciliation usually lack two things: a live view of committed versus spent by brand, channel and region, and a way to connect spend to sales and brand health. The budgeting and impact modules run on their own, without replacing a reconciliation process that already works.

Pricing is based on three dimensions: the modules you deploy, the number of users across your teams and vendors, and the level of integration required with your existing systems. As a guide: Managed service / single module (e.g., TV reconciliation, media-only tracking): ₹1–3 lakh per month Standard multi-module deployment (budget + execution + invoice): ₹4–8 lakh per month Full enterprise platform with SAP integration, all modules, unlimited users: custom, typically ₹8–15 lakh per month For organisations that want to evaluate before committing, we offer a structured 3-month Proof of Value programme at a flat $20,000 USD (INR billing available). This gives you live access to the full platform, on-site working sessions, and a complete business case document at the end. Multi-year contracts are available and preferred for enterprise deployments.

Brandintellé is built for enterprises managing complex, high-volume marketing spend — typically organisations with marketing budgets above ₹50 crore annually, multiple brands or regions, and vendor ecosystems involving 10+ agencies or activation partners. If your marketing operations are managed by a small central team with a single agency, the platform may be more infrastructure than you currently need. We will tell you that directly. If you are unsure, the best starting point is our 10-minute Marketing Operations Governance assessment, which gives you a scored view of where your operation stands and whether a platform like Brandintellé is the right next step.

Some organisations do build parts of this. Here is what they find: The platform requires matching the BARC telecast data your agency uploads against schedules and bills, Google and Meta APIs for digital, geo-tag validation for BTL proof, OCR for invoice reading, GST structure checks, SAP provisioning APIs, and deviation detection logic across all of these simultaneously. Most internal teams underestimate the maintenance burden when any of these external systems change their data format or API — which happens frequently. Internal builds also give you control — but they give you a maintenance backlog. Every time a new ad platform API changes, a GST structure updates, or the format of BARC telecast files changes, you maintain it. We have been maintaining this across 30+ enterprise clients since 2018. That institutional knowledge — every edge case in Indian marketing finance, every agency billing dispute pattern, every SAP integration quirk — is embedded in the platform. You would need to re-accumulate that over 3–5 years. The companies that get the most from Brandintellé are not the ones who could not build it. They are the ones who decided that governing marketing operations is not where they want to deploy engineering resources.

This is the most common concern we hear. Here is what actually happens: Vendors and agencies access Brandintellé through a lightweight portal — no login registration required. They receive a secure magic link to submit estimates, upload proofs, and raise invoices. Most vendors are fully operational within one working day. Large agencies are usually onboarded within a month. Smaller and regional vendors can submit through simple Excel templates. For ATL media agencies handling high-spend campaigns: initial resistance is common because the platform increases transparency around rate cards and execution data. In our experience, this resistance lasts one billing cycle. Once agencies realise the platform reduces invoice disputes, accelerates payment approvals, and eliminates the back-and-forth on deviations, adoption becomes self-sustaining. For field and sales teams handling BTL activations — including long-tenured teams with low tech adoption — we provide a mobile app requiring no training beyond a 15-minute walkthrough. Geo-tagged proof capture replaces WhatsApp photo submissions. We provide structured onboarding workshops, vendor portal training, and implementation support throughout go-live.

ATL agencies resist for a specific reason: structured platforms reduce their ability to manage rate cards and execution data bilaterally. This is real, and we do not pretend otherwise. What changes: once agencies are live on the platform, they realise three things. First, payment cycles accelerate — invoices that were disputed for weeks now clear in days because the validation is automated. Second, brief-to-execution handoffs are structured and traceable, reducing the internal rework that costs agencies time. Third, disputes are resolved faster because there is a documented audit trail both sides can reference. Of our platform users, the majority are agency and vendor personnel. Retention of agency users is above 90% after the first quarter. Our implementation includes a structured agency onboarding programme, separate from the client onboarding, with role-specific training for media planners, buyers, and finance teams.

All of it. For many brands, media is only part of the spend. On-ground and trade activity runs through the same chain: activity requests, approvals, vendor estimates, geo-tagged proof from the field app, and invoice checks against that proof. Regional and dealer teams get their own workflows and logins, while head office sees everything in one view.

Yes. Each dealer gets its own logins to plan activity, request budget, brief vendors, and upload proof and invoices. The brand sees a master dashboard across every dealer and zone. Licensing can be one company-wide contract or per dealer, and we scope it with you.

No. Brandintellé is software, not field manpower. Your team, your agency or appointed field handlers capture proof in the mobile app. The platform checks the time and location and links each photo to its purchase order.

Yes. Field teams and vendors can capture geo-tagged, time-stamped photos and videos offline. They upload automatically once the phone is back online, with their original time and location.

No. Brandintellé is not an ERP. It is the marketing operations governance layer that structures data before it flows into your financial systems. SAP executes your accounting and payment workflows. Brandintellé governs everything upstream — budgets, briefs, vendor sourcing, campaign execution, proof validation, and invoice reconciliation. Once validated, data flows into SAP via API. Your finance workflows remain unchanged. Your SAP configuration is not touched. You can also start with a single module — TV invoice reconciliation, budget governance, or BTL proof tracking — and the rest of your stack stays completely untouched.

Brandintellé integrates with the major enterprise financial, procurement, sales and advertising systems: ERP and financial systems: SAP, SAP Ariba, Oracle NetSuite, Microsoft Dynamics, Workday, Basware, Tally CRM and sales: Salesforce Ad and analytics platforms: Google Ads, Meta Ads, Display & Video 360, Power BI, Looker, Amazon Advertising Integration runs through APIs, web services or secure SFTP file exchange. Brandintellé reads master data (vendor masters, GL codes, WBS codes, cost centres) from your ERP and writes structured provisioning and payment-ready data back. It does not require changes to your ERP configuration. For organisations using Coupa for general procurement: Brandintellé's sourcing module covers marketing-specific RFP workflows that Coupa does not address. Both can run simultaneously — Coupa for general procurement, Brandintellé for marketing vendor sourcing. They are complementary, not competing.

Marketing automation tools (Marketo, HubSpot) manage campaign execution for digital channels. MRM tools manage creative workflows and asset libraries. Neither governs the commercial chain — the budget-to-payment cycle that connects marketing spend to financial accountability. Brandintellé governs the full marketing commercial chain: Budget → Sourcing → Execution → Proof → Invoice → Payment → Impact. It is the system of record for marketing finance, not a campaign execution tool.

No. Brandintellé does not replace an MMM partner or attribution modelling tool. What we do: we are the data infrastructure that makes your MMM more accurate. MMM requires clean, complete, granular marketing spend and execution data across all channels over multiple years. Most organisations trying to run MMM find their data is fragmented — TV in one system, digital in another, BTL in spreadsheets, with no verified plan-vs-actual comparison. Brandintellé solves that problem. Once your data is governed through our platform, you have the structured input your MMM partner needs to produce reliable outputs. We integrate directly with your analytics environment and can feed structured spend and execution data to your chosen MMM or attribution tool.

Agency-provided dashboards report what the agency executed and billed. They are produced by the same party that submits the invoice. They are not independently verified. Brandintellé is the independent validation layer. It cross-checks agency reports before payment is approved: for TV, the agency uploads the BARC telecast data it already has and Brandintellé matches it against the schedule and bill; for digital, Google and Meta APIs; for BTL, geo-tagged field evidence. It is the difference between taking the agency's word for it and having a system that confirms it. Beyond validation: Brandintellé also governs the upstream chain that agencies do not touch — your internal budget allocation, campaign brief approvals, multi-level sign-offs, provisioning, and finance reconciliation. Agency dashboards show you what was spent. Brandintellé shows you whether it was approved, verified, and correctly reconciled.

You own your data entirely. Brandintellé runs either on our managed cloud or inside your own AWS, Azure or on-premise environment; you choose. Either way, the data belongs to you, and we hold SOC 1 Type 2 and SOC 2 Type 2 certifications. The hosting question below explains the three options.

Yes. Brandintellé supports three hosting models: Brandintellé-managed cloud: Hosted on AWS, data residency within India, SOC 1 and SOC 2 Type 2 certified. Most clients use this model. Dedicated cloud tenancy: Brandintellé deployed within your organisation's own AWS or Azure environment. Your IT team retains full infrastructure control. Used by clients with strict data governance policies. On-premise: Available for organisations with regulatory or policy requirements that prevent cloud hosting. Requires a scoping discussion with your IT team. Implementation timeline is longer. Your IT team's preference should be confirmed early in the evaluation — it affects the technical questionnaire, integration scope, and commercial proposal.

Yes. Users can sign in through your company's identity provider, including Microsoft Azure AD (Entra ID), with multi-factor authentication. Access is role-based, so each person sees only what their role allows.

Yes. Auditors get view-only access and can pull reports themselves. Every budget, purchase order and invoice carries time-stamped approvals and user IDs, so evidence does not have to be gathered by hand.

We migrate your historical data as part of onboarding. The standard scope covers the last 2–3 financial years of budget, campaign, and spend records — so from day one, your dashboards show trend lines and benchmarks, not just forward data. Clients including Tata Motors, Hero MotoCorp, and Haleon have gone live with full historical data intact. The migration is managed by our implementation team and does not require your internal IT resources.

Yes. Brandintellé supports multiple currencies and languages, single sign-on, and country-specific tax rules on invoices. It already runs for international business units and distributors of our clients, alongside their India operations.

We see this frequently with global companies — a strong India champion, but the decision sits with a global function or a parallel global initiative. The approach that has worked: build an India business case so specific and commercially compelling that the global function wants to replicate it, not block it. Diageo India adopted Brandintellé as an India-specific implementation. Its results created internal advocacy that carried the conversation to its global team. We did not go top-down; we went bottom-up with evidence. If your global team has a parallel digitisation initiative, we are happy to engage directly with that team to confirm that Brandintellé operates as a complementary governance layer — not a competing system. We have done this with several global IT and procurement teams.

It depends on what the transformation covers. If your transformation involves SAP migration, ERP consolidation, or procurement system upgrades — Brandintellé is designed to sit above those systems, not within them. The transformation changes your financial infrastructure. Brandintellé governs the marketing chain that feeds into it. They run in parallel without conflict. If your transformation includes a global marketing technology rollout, the question worth asking is: does that rollout cover marketing finance governance — brief approvals, vendor sourcing, campaign execution proof, invoice reconciliation, SAP provisioning? In most global rollouts, it does not. That is the gap Brandintellé fills. We recommend a 30-minute scoping call to map your transformation roadmap against our platform scope. You will know within that call whether the timing works.

Yes. Multi-year contracts are available and preferred for enterprise deployments. Most of our clients are on multi-year agreements — our average engagement is 5–7 years. For enterprise buyers who treat annual SaaS renewals as a procurement overhead, a multi-year structure removes that friction and locks in pricing for the duration. Speak to our team about the options available for your deployment scope.