6 min Read
Covid-19 has given us a lot to remember. But Covid-19 has also taught us something important. That we can do a majority of our daily activities remotely.
Thanks to our existing broadband backbone (built for online home entertainment rather than online working!) and which stood up to the test. This was coupled with a host of collaborative team management software (G-Meet, Zoom, Teams, Slack to name a few), providing a ready infrastructure to manage most of our work-related activities online.
To begin with, grocery shopping went online with a vengeance! Followed by restaurants, as soon as they could restart their kitchens. Banks’ online transactions share soon crossed the high nineties. Government also went online with great zest – from tax collection, refunds & fines to managing the humongous Covid vaccination drive!
Most offices managed their work online, with many giving up their offices for smaller ones. Procurement, Sales Management & Accounting went virtual with dedicated software.
Marketing posed challenges – with its need for heavy collaboration linked to planning & execution (with most activities being outsourced), constant plan tracking, tight budget control, multiple approvals, bill-passing – all combined with a need for reporting & analytics.
With Brandintelle, you can finally build your Virtual Marketing Office.
The Brandintelle Virtual Marketing Office
The author is a founder of Mumbai-based Brandintelle Services – a central marketing platform for Marketing Departments which claims to bring analytics closer to workflow automation.
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