India’s largest 2-wheeler company, having a vast network of more than 6000 major & minor dealerships spread around the country. Now consider the following:

• Every dealer is a primary customer of the company.
• Every dealer invests stock inventory for his local area.
• Every dealer is seriously interested in selling his inventory locally.
• Every dealer has ideas about local marketing.

Managing regional marketing campaigns for a vast network of dealerships is a daunting task, especially when it comes to cost-sharing models. To streamline the process and ensure smooth execution, the client implemented a marketing operations automation software, Brandintelle. This case study will explore how the company managed its regional marketing campaigns on a cost-sharing model with dealers.

Challenges Faced: Before implementing Brandintelle’s Marketing Operations Automation software, the Automotive company faced several challenges when it came to managing regional marketing campaigns. Some of the key challenges included:

1. Lack of Visibility: The company faced challenges in the current status of execution & performance of regional marketing campaigns across the various dealerships.
2. Semi-manual Processes: There were a lot of semi-manual processes in managing regional marketing campaigns, such as collecting invoices, calculating cost-sharing ratios, and approving expenses, which were time-consuming and error-prone.
3. Loopholes & Gaps: There were a number of loopholes & process gaps (many undocumented). All these were potential sources of leakages.
4. Inefficiencies: The above led to duplication of work, human errors & inefficiencies in the process often – resulting in delays and lack of accountability.

Solution: 

1. Automated Processes: Automation of all marketing operations processes, such as estimate collection, activity proof collection, invoices collection, calculating cost-sharing ratios, and approving expenses. This eliminated the need for manual intervention and reduced the chances of errors and delays.
2. Real-time Visibility: The software provided the Automotive company with real-time visibility into the execution & performance of regional marketing campaigns across all its dealerships. This helped the company identify areas that needed improvement and take corrective actions.
3. Accountability: A transparent view of the cost-sharing model with approval workflows, ensuring accountability and fairness in the process.
4. Collaboration: The software provided seamless and effortless communication among clients, vendors, and dealers via a dynamic real-time chat-powered collaboration space.

Results:

1. Increased Efficiency: Automating processes helped the company save time and resources, resulting in increased efficiency and more time for strategic work rather than operational work.
2. Improved Visibility: The real-time visibility into the execution & performance of regional marketing campaigns helped the company make data-driven decisions and optimize its marketing strategies.
3. Reduced Errors: The elimination of manual processes reduced the chances of errors and ensured accuracy in cost-sharing ratios.
4. Enhanced Collaboration: The centralized platform provided by the software improved collaboration between the company and its dealerships, resulting in better communication and alignment.

Conclusion:
In conclusion, the Automotive company successfully managed its regional marketing campaigns on a cost-sharing model with dealers via Brandintelle’s Marketing Operations Automation software. The software provided the company with real-time visibility, increased efficiency, reduced errors, and enhanced collaboration. By streamlining its regional marketing campaigns, they were able to optimize its regional marketing strategies and achieve better results.