Brandintelle
Brandintelle
Execution & Proof Validation

Execute with confidence
prove with evidence

One platform governing proof of execution across TV, Digital, OOH, and BTL — before a single invoice is approved.

Execution Tracker — TV
PURCHASE ORDER: TV/EST/CAP-12
2 CHANNELS: All Channels
DEVIATION: ⚠ Yes
MATCHED: ✓ Yes
MarketExecutionDeviationMonitoring
HSM70%55%30%
English70%55%30%
Tamil70%55%30%
Execution Tracker — Digital
▾ Brand 1
G↳ Google AdsApproved ₹2,50,000 (25%)Completed ₹94,116 (25%)Clicks 10/10Impressions 10/10
f↳ MetaApproved ₹2,50,000 (25%)Completed ₹94,116 (25%)Clicks 10/10Impressions 10/10
▸ Brand 2
Execution Tracker — OOH
SITES PLANNED
180
GEO-VERIFIED
142
PENDING
38
Site A — Film City, MumbaiGPS: 19.1623, 72.8342✓ Verified
Site B — Lower Parel, MumbaiGPS: 18.9966, 72.8302✓ Verified
Site C — Andheri East, MumbaiGPS: 19.1136, 72.8697⏳ Pending
100% Proof Verified
Zero Unverified Payments
All Media Workflows in One Platform
Three Workflows. One Platform.

Which execution workflow
fits your world?

Select your execution type — the rest of the page updates to show how Brandintellé works for you.

TV, Radio & Print

Telecast logs, insertion reports, broadcast reconciliation.

Digital & E-commerce

Google, Meta, Amazon — live metrics and manual upload for quick commerce.

OOH, BTL & Regional

Geo-verified proof, dealer activations, regional field ops.

Viewing Workflow:
The Problem

Traditional media proof isbroken by design

Whether you're using spreadsheets or agency-submitted reports.

MANUAL SILOED PROCESS

TV spots logged in Excel. Print insertions chased over WhatsApp.

TV spots not verified before billing
Print insertions untracked across markets
No telecast log reconciliation process
Manual proof collection over WhatsApp
AGENCY-SUBMITTED REPORTS

Agency reports arrive late. Deviations go undetected.

No systematic pre vs post evaluation
Missing spots discovered after invoice arrives
Rate deviations not flagged automatically
No audit trail on telecast verification
What This Costs You

The cost of unverified billings

Wrong billings go undetected

Agencies bill for spots that never aired. No system catches it before payment.

Agencies overbill for unaired spots

Without telecast log reconciliation, overbilling is impossible to prove or dispute.

Audit risk on media spend

No structured proof trail means every finance audit becomes a manual reconstruction.

Delayed payment cycles

Disputes without evidence drag on for weeks, delaying vendor payments and straining agency relationships.

TVMarket-Level Visibility

Know exactly how your TV campaign performed
Market by market

Execution %, deviation %, and monitoring % tracked across every market — HSM, English, Tamil, Marathi, Telugu and more.

100% market-level tracking

Execution Tracker

TV
PURCHASE ORDER
TV/EST/CAP-12
2 CHANNELS
All Channels
DEVIATION
Yes
MATCHED
Yes
MarketExecutionDeviationMonitoringSpots (EST:SCH:MON:BILL)FCT (EST:SCH:MON:BILL)Gross Amount
HSM70%55%30%EST:90SCH:90MON:0BILL:0EST:0SCH:90MON:0BILL:0₹94,116
English70%55%30%EST:90SCH:90MON:0BILL:0EST:0SCH:90MON:0BILL:0₹94,116
Tamil70%55%30%EST:60SCH:90MON:40BILL:30EST:0SCH:90MON:40BILL:30₹94,116
Marathi70%55%30%EST:90SCH:90MON:40BILL:30EST:0SCH:90MON:40BILL:30₹94,116
Telugu70%55%30%EST:90SCH:90MON:40BILL:30EST:0SCH:90MON:40BILL:30₹94,116
Kannada70%55%30%EST:60SCH:90MON:40BILL:30EST:0SCH:90MON:40BILL:30₹94,116
Market / Channel / ProgrammeExecDevMonTime Band / DaysDurationRateSpots
▾ HSM70%55%30%
▾ Colors TV70%55%30%
Show 1
70%30%
22:30 → 23:30
SMTWTFS
160 sec₹25001
Show 2
Time Band Deviation
70%30%
22:30 → 23:30
SMTWTFS
20 sec₹2501
Show 3
Schedule mismatch
70%30%
22:30 → 23:30
SMTWTFS
12 sec₹2501
▸ Star Plus
▸ Sony TV
▸ & TV
▸ English
▸ Tamil
TVProgramme-Level Proof

Down to the programme
Down to the time band

Every spot tracked at programme level — with time band, days of week, duration, and rate. Deviations flagged automatically.

Zero missed deviations
TVSpot-Wise Reconciliation

Every spot. Scheduled vs monitored vs billed

Monthly spot-wise and FCT-wise breakdown — see exactly what was scheduled, what was monitored, and what is being billed. All in one view.

Spot-by-spot billing accuracy

Execution Tracker — TV

See spot-wise and FCT-wise too. (7/8)
Market / Channel / ProgrammeJanuary
Spots/FCT/Gross (SCH/MON/BILL)
February
Spots/FCT/Gross (SCH/MON/BILL)
▾ HSM
Spots: 90/40/30
FCT: 90/40/30
Gross: ₹94,116/₹94,116/₹94,116
Spots: 90/40/30
FCT: 90/40/30
Gross: ₹94,116/₹94,116/₹94,116
▾ Colors TV
Spots: 90/40/30
FCT: 90/40/30
Gross: ₹94,116/₹94,116/₹94,116
Spots: 90/40/30
FCT: 90/40/30
Gross: ₹94,116/₹94,116/₹94,116
Show 1
Spots: 90/40/30
FCT: 90/40/30
Gross: ₹94,116/₹94,116/₹94,116
Spots: 90/40/30
FCT: 90/40/30
Gross: ₹94,116/₹94,116/₹94,116
Show 2
Start Time Deviation
Spots: 90/40/30
FCT: 90/40/30
Gross: ₹94,116/₹94,116/₹94,116
Spots: 90/40/30
FCT: 90/40/30
Gross: ₹94,116/₹94,116/₹94,116
Show 3
Schedule mismatch
Spots: 90/40/30
FCT: 90/40/30
Gross: ₹94,116/₹94,116/₹94,116
Spots: 90/40/30
FCT: 90/40/30
Gross: ₹94,116/₹94,116/₹94,116
▸ Star Plus
Spots: 90/40/30
FCT: 90/40/30
Gross: ₹94,116/₹94,116/₹94,116
Spots: 90/40/30
FCT: 90/40/30
Gross: ₹94,116/₹94,116/₹94,116
▸ Sony TV
Spots: 90/40/30
FCT: 90/40/30
Gross: ₹94,116/₹94,116/₹94,116
Spots: 90/40/30
FCT: 90/40/30
Gross: ₹94,116/₹94,116/₹94,116
▸ & TV
Spots: 90/40/30
FCT: 90/40/30
Gross: ₹94,116/₹94,116/₹94,116
Spots: 90/40/30
FCT: 90/40/30
Gross: ₹94,116/₹94,116/₹94,116

Execution Tracker — Print

Track Pre vs Post Performance
Planned
₹2,50,000
25%
Completed
₹94,116
25%
Invoiced
₹94,116
25%
Visits
Sites / Done / Plan
Brand / Publication / EditionQtyRatePlanned / Completed / InvoicedVisits
▾ Brand 1
↳ Sakshi (Publication A)
↳ January Edition
--₹2,50,000 (25%) / ₹94,116 (25%) / ₹94,116 (25%)25✓25⏰0
↳ Sakshi (Publication A)
↳ February Edition
400₹2500₹2,50,000 / ₹94,116 / ₹94,11625✓25⏰0
↳ Gold Print (Publication B)
↳ —
500₹2500₹2,50,000 / ₹94,116 / ₹94,11625✓25⏰0
↳ Trinity (Publication C)
↳ —
200₹2500₹2,50,000 / ₹94,116 / ₹94,11625✓25⏰0
▸ Brand 2 (Defender)30 sites✓20⏰9
▸ Brand 3 (Velar)0 sites✓0⏰0
▸ Brand 4 (Range Rover)25 sites✓15⏰0
PRINTPrint Execution Tracking

Every publication. Every edition. Every insertion

Track print insertions at publication and edition level — with sites planned, completed, and pending all in one governed view.

100% insertion accountability
PRINTDeviation Detection

Deviations caught
before the invoice arrives

Hard and soft deviations flagged automatically — missing publications, rate violations, market gaps. All surfaced before payment.

Zero undetected deviations

Pre vs Post Evaluation

Hard Deviations
7
Soft Deviations
1
▾ Missing & New
Missing Publications2, Upto 9Lakh
New Publications1, Upto 9Lakh
New Editions11, Upto 0
New Markets0, Upto 0
Missing Markets0, Upto 0
New Pivots0
Missing Pivots
Missing Publications from Estimate
Missing
Publications
GOMANTAK SAKAL
Missing PublicationsMissing Editions
ActionNameAmountNo Of InsertionTot
INSIGHTSPublication 10211
INSIGHTSPublication 2928200211
The Transformation

From agency reports to governed proof

Before
The unverified media mess
TV spots verified only via agency reports
Print insertions tracked over email and calls
No telecast log reconciliation before billing
Deviations discovered after invoices arrive
No structured pre vs post evaluation
Missing spots undetected until audit
After
The governed proof system
Market-wise execution % tracked live
Programme and time band deviations flagged
Spot-wise SCH vs MON vs BILL reconciliation
Print insertion tear sheets verified digitally
Pre vs post evaluation with hard/soft deviations
Full audit trail from plan to proof to payment

In your next review,
everything can change

100%
Spots reconciled
Every telecast verified against the plan.
Zero
Billing inaccuracies
No unverified spot makes it to invoice.
Full
Audit trail
Every deviation logged, explained, and resolved on platform.
Integrations

TV monitoring powered by BARC data

BARC
BARC
Telecast monitoring data
Manual Upload
Brandintellé
Brandintellé
Execution & proof governance

BARC telecast data uploaded manually — enabling spot-wise monitoring and deviation detection against the approved plan.

See It In Action

Explore the platform yourself

A full clickable walkthrough of the Execution & Proof module — across TV, Digital, OOH, and BTL workflows.

TV execution tracking

Walk through market-wise telecast monitoring and deviation detection.

Digital spend proof

See Google/Meta auto-sync and quick commerce upload in action.

OOH geo-verification

Follow a field handler through geo-tagged proof collection on mobile.

Enterprise-grade security. Built in

SOC 1 Type 2 & SOC 2 Type 2 Certified
Infrastructure
Encrypted hosting, secure transmission.
Access Controls
Role-based permissions, secure APIs.
Compliance
Regular audits, SOC 1 & SOC 2 certified.

Switch to another workflow

TV, Radio & Print

Telecast logs, insertion reports, broadcast reconciliation.

Digital & E-commerce

Google, Meta, Amazon — live metrics and manual upload for quick commerce.

OOH, BTL & Regional

Geo-verified proof, dealer activations, regional field ops.

You Are Here

Execution & Proof
is where campaigns get verified

Once campaigns are planned and vendors sourced, execution proof validates every activation — before a single invoice is approved.

Budget
B
P
Plan
Source
S
E
Execute
Proof
Pr
P
Provisioning
Invoice
I
P
Payment
Impact
I
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