Monitor your TV campaigns with a single click

WatchDog uses 3rd party monitoring data to monitor spots of your TV campaigns. Set custom rules and parameters for each TV Campaign to monitor spots across 12 different metrics

Check out how watchDog will change the way you monitor TV Spots
See how your teams can be more successful and reach your goals with watchDog in this short clip.

Monitor your TV campaigns with a single click

watchDog uses 3rd party monitoring data (ex: BARC) to monitor spots of your TV campaigns. Set custom rules and parameters for each TV Campaign to monitor spots across 12 different metrics

Check out how watchDog will change the way you monitor TV Spots
See how your teams can be more successful and reach your goals with watchDog in this short clip.

Why did we launch watchDog?

Current Challenges

It takes a lot of manual work to monitor TV Spots via traditional methods like excel sheets which decreases the efficiency of the whole process

There’s always scope for human errors if monitoring is done manually which may result in spending money for the violated spots

Without a software program that establishes risk-based controls to protect the integrity, confidentiality, and accessibility of information stored, processed, or transferred it is very difficult to be audit friendly

It is critical to provide transparency to your agency partners in order to have a collaborative approach for violation resolutions

Our Solution

watchDog has automated the monitoring process by making it easy for the user to monitor lakhs of spots within minutes with upto 99% accuracy

Save TV Ad spends by detecting various spot violations and save upto 10-20% of your Ad campaign value

Increases transparency of TV Campaign performance to the brand teams with intuitive dashboards



Use multiple dashboards to analyse your TV spots across more than 10 metrics

Current Challenges

It takes a lot of manual work to monitor TV Spots via traditional methods like excel sheets which decreases the efficiency of the whole process

There’s always scope for human errors if monitoring is done manually which may result in spending money for the violated spots

Without a software program that establishes risk-based controls to protect the integrity, confidentiality, and accessibility of information stored, processed, or transferred it is very difficult to be audit friendly

It is critical to provide transparency to your agency partners in order to have a collaborative approach for violation resolutions

Why Did we launch watchDog ?

watchDog has automated the monitoring process by making it easy for the user to monitor lakhs of spots within minutes with upto 99% accuracy

Save TV Ad spends by detecting various spot violations and save upto 10-20% of your Ad campaign value

Increases transparency of TV Campaign performance to the brand teams with intuitive dashboards



Use multiple dashboards to analyse your TV spots across more than 10 metrics

Why we launched watchDog?

watchDog has automated the monitoring process by making it easy for the user to monitor lakhs of spots within minutes with upto 99% accuracy

Save TV Ad spends by detecting various spot violations and save upto 10-20% of your Ad campaign value

Increases transparency of TV Campaign performance to the brand teams with intuitive dashboards

Use multiple dashboards to analyse your TV spots across more than 10 metrics

What watchDog has to offer?

What watchDog has to offer?

Auto TV Spot Monitoring

Auto link your TV campaigns to 3rd party monitoring data with a highly accurate algorithm with an accuracy of upto 99%

Auto TV Spot Monitoring

Auto link your TV campaigns to 3rd party monitoring data with a highly accurate algorithm with an accuracy of upto 99%

Performance Analysis

Ranking of Channels and Brands based on statistical forecasts from historical data

Spot Level Analysis

Analyse your TV campaigns at spot level for different parameters and violations like multispotting, spot spread, late night spots etc.

Report Dashboards

Analyse your TV campaigns with the use of multiple reporting dashboards

Custom Rules and Parameters

Define custom rules and parameters at campaign level to monitor spots in a flexible way

Easy Billing

Integration with Brandintelle for easy bill passing for TV invoices

Collaboration

Raise disputes for better control over violation in your TV Campaigns

Performance Analysis

Ranking of Channels and Brands based on statistical forecasts from historical data

Spot Level Analysis

Analyse your TV campaigns at spot level for different parameters and violations like multispotting, spot spread, late night spots etc.

Report Dashboards

Analyse your TV campaigns with the use of multiple reporting dashboards

Custom Rules and Parameters

Define custom rules and parameters at campaign level to monitor spots in a flexible way

Easy Billing

Integration with Brandintelle for easy bill passing for TV invoices

Collaboration

Raise disputes for better control over violation in your TV Campaigns

How watchDog works 

How watchDog works 

Lakhs of TV spots are monitored on watchDog every month

Our spot monitoring engine can process high volume of spots at high speed and even higher accuracy (99.9%). 

Lakhs of TV spots are monitored on watchDog every month

Our spot monitoring engine can process high volume of spots at high speed and even higher accuracy (99.9%).

How to get started with watchDog

Sign Up and start a free trial of watchDog

Upload your first TV Campaign and 3rd Party Monitoring data

Setup Rules and Parameters

Start monitoring your TV Spots

How to get started with watchDog

Sign Up and start a free trial of watchDog

Upload your first TV Campaign and 3rd Party Monitoring data

Setup Rules and Parameters

Start monitoring your TV Spots

Here’s how watchDog helped one of the largest FMCG firms in India

A global FMCG firm wanted to monitor their TV ads every month and make sure the execution was aligning with the brand strategy. The volume of ads was close 1 million spots per month. With watchDog they were able to link their spots to 3rd party data within minutes and get insightful recommendations on their TV spends. Thus bringing large savings ($$$) for the organisation.

Here’s how watchDog helped one of the largest FMCG firms in India

A global FMCG firm wanted to monitor their TV ads every month and make sure the execution was aligning with the brand strategy. The volume of ads was close 1 million spots per month. With watchDog they were able to link their spots to 3rd party data within minutes and get insightful recommendations on their TV spends. Thus bringing large savings ($$$) for the organisation.

Your virtual marketing office is just a click away.

Your virtual marketing office is just a click away.

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Our Mission

Brandintelle’s mission is to be the best one-stop shop platform for all marketing needs. We thrive to empower brands with cutting-edge technology and bring together the marketing puzzle on one platform.

Our Vision

Our sights are set in helping brands with better marketing planning, smoother operations & seamless collaboration across the marketing ecosystem. As an ever-evolving platform, we endeavour to usher in a data-backed decision-making culture across the industry.

©2021 BrandIntelle Services Pvt Ltd. All Rights Reserved.

CALL US TODAY

brandintelle@mediawareonline.com

Follow us on

   

Our Mission

Brandintelle’s mission is to be the best one-stop shop platform for all marketing needs. We thrive to empower brands with cutting-edge technology and bring together the marketing puzzle on one platform.

Our Vision

Our sights are set in helping brands with better marketing planning, smoother operations & seamless collaboration across the marketing ecosystem. As an ever-evolving platform, we endeavour to usher in a data-backed decision-making culture across the industry.

©2021 BrandIntelle Services Pvt Ltd.
All Rights Reserved.

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