Monitor your TV campaigns with a single click
WatchDog uses 3rd party monitoring data to monitor spots of your TV campaigns. Set custom rules and parameters for each TV Campaign to monitor spots across 12 different metrics
Check out how watchDog will change the way you monitor TV Spots
See how your teams can be more successful and reach your goals with watchDog in this short clip.
Monitor your TV campaigns with a single click
watchDog uses 3rd party monitoring data (ex: BARC) to monitor spots of your TV campaigns. Set custom rules and parameters for each TV Campaign to monitor spots across 12 different metrics
Check out how watchDog will change the way you monitor TV Spots
See how your teams can be more successful and reach your goals with watchDog in this short clip.
Why did we launch watchDog?
Current Challenges
- Lots of semi manual work
It takes a lot of manual work to monitor TV Spots via traditional methods like excel sheets which decreases the efficiency of the whole process
- Need for more accuracy
There’s always scope for human errors if monitoring is done manually which may result in spending money for the violated spots
- Compliance
Without a software program that establishes risk-based controls to protect the integrity, confidentiality, and accessibility of information stored, processed, or transferred it is very difficult to be audit friendly
- Better Collaboration
It is critical to provide transparency to your agency partners in order to have a collaborative approach for violation resolutions
Our Solution
- Help save your time
watchDog has automated the monitoring process by making it easy for the user to monitor lakhs of spots within minutes with upto 99% accuracy
- Helps save your money
Save TV Ad spends by detecting various spot violations and save upto 10-20% of your Ad campaign value
- Boost Transparency
Increases transparency of TV Campaign performance to the brand teams with intuitive dashboards
- Better Control
Use multiple dashboards to analyse your TV spots across more than 10 metrics
Current Challenges
- Lots of semi manual work
It takes a lot of manual work to monitor TV Spots via traditional methods like excel sheets which decreases the efficiency of the whole process
- Need for more accuracy
There’s always scope for human errors if monitoring is done manually which may result in spending money for the violated spots
- Compliance
Without a software program that establishes risk-based controls to protect the integrity, confidentiality, and accessibility of information stored, processed, or transferred it is very difficult to be audit friendly
- Better Collaboration
It is critical to provide transparency to your agency partners in order to have a collaborative approach for violation resolutions
Why Did we launch watchDog ?
- Help save your time
watchDog has automated the monitoring process by making it easy for the user to monitor lakhs of spots within minutes with upto 99% accuracy
- Helps save your money
Save TV Ad spends by detecting various spot violations and save upto 10-20% of your Ad campaign value
- Boost Transparency
Increases transparency of TV Campaign performance to the brand teams with intuitive dashboards
- Better Control
Use multiple dashboards to analyse your TV spots across more than 10 metrics
Why we launched watchDog?
- Help save your time
watchDog has automated the monitoring process by making it easy for the user to monitor lakhs of spots within minutes with upto 99% accuracy
- Helps save your money
Save TV Ad spends by detecting various spot violations and save upto 10-20% of your Ad campaign value
- Boost Transparency
Increases transparency of TV Campaign performance to the brand teams with intuitive dashboards
- Better Control
Use multiple dashboards to analyse your TV spots across more than 10 metrics
What watchDog has to offer?
What watchDog has to offer?
Auto TV Spot Monitoring
Auto link your TV campaigns to 3rd party monitoring data with a highly accurate algorithm with an accuracy of upto 99%
Auto TV Spot Monitoring
Auto link your TV campaigns to 3rd party monitoring data with a highly accurate algorithm with an accuracy of upto 99%
Performance Analysis
Ranking of Channels and Brands based on statistical forecasts from historical data
Spot Level Analysis
Analyse your TV campaigns at spot level for different parameters and violations like multispotting, spot spread, late night spots etc.
Report Dashboards
Analyse your TV campaigns with the use of multiple reporting dashboards
Custom Rules and Parameters
Define custom rules and parameters at campaign level to monitor spots in a flexible way
Easy Billing
Integration with Brandintelle for easy bill passing for TV invoices
Collaboration
Raise disputes for better control over violation in your TV Campaigns
Performance Analysis
Ranking of Channels and Brands based on statistical forecasts from historical data
Spot Level Analysis
Analyse your TV campaigns at spot level for different parameters and violations like multispotting, spot spread, late night spots etc.
Report Dashboards
Analyse your TV campaigns with the use of multiple reporting dashboards
Custom Rules and Parameters
Define custom rules and parameters at campaign level to monitor spots in a flexible way
Easy Billing
Integration with Brandintelle for easy bill passing for TV invoices
Collaboration
Raise disputes for better control over violation in your TV Campaigns
How watchDog works
How watchDog works
Lakhs of TV spots are monitored on watchDog every month
Our spot monitoring engine can process high volume of spots at high speed and even higher accuracy (99.9%).
Lakhs of TV spots are monitored on watchDog every month
Our spot monitoring engine can process high volume of spots at high speed and even higher accuracy (99.9%).
How to get started with watchDog
Sign Up and start a free trial of watchDog
Upload your first TV Campaign and 3rd Party Monitoring data
Setup Rules and Parameters
Start monitoring your TV Spots
How to get started with watchDog
Sign Up and start a free trial of watchDog
Upload your first TV Campaign and 3rd Party Monitoring data
Setup Rules and Parameters
Start monitoring your TV Spots
Here’s how watchDog helped one of the largest FMCG firms in India
A global FMCG firm wanted to monitor their TV ads every month and make sure the execution was aligning with the brand strategy. The volume of ads was close 1 million spots per month. With watchDog they were able to link their spots to 3rd party data within minutes and get insightful recommendations on their TV spends. Thus bringing large savings ($$$) for the organisation.
Watchdog supported on Brandintelle platform is an extremely useful tool for spot monitoring which provides easy to use interface with capability to handle large volume of data at swift processing speed. The tool offers various insights into spend effectiveness and efficiency by providing analysis on double spotting, date time differences and spot timing during day/within an adbreak. We’ve been able to optimise our invoice processing time by leveraging this tool.
Reckitt
Here’s how watchDog helped one of the largest FMCG firms in India
A global FMCG firm wanted to monitor their TV ads every month and make sure the execution was aligning with the brand strategy. The volume of ads was close 1 million spots per month. With watchDog they were able to link their spots to 3rd party data within minutes and get insightful recommendations on their TV spends. Thus bringing large savings ($$$) for the organisation.
Watchdog supported on Brandintelle platform is an extremely useful tool for spot monitoring which provides easy to use interface with capability to handle large volume of data at swift processing speed. The tool offers various insights into spend effectiveness and efficiency by providing analysis on double spotting, date time differences and spot timing during day/within an adbreak. We’ve been able to optimise our invoice processing time by leveraging this tool.
Reckitt
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Your virtual marketing office is just a click away.
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Our Mission
Brandintelle’s mission is to be the best one-stop shop platform for all marketing needs. We thrive to empower brands with cutting-edge technology and bring together the marketing puzzle on one platform.
Our Vision
Our sights are set in helping brands with better marketing planning, smoother operations & seamless collaboration across the marketing ecosystem. As an ever-evolving platform, we endeavour to usher in a data-backed decision-making culture across the industry.
©2021 BrandIntelle Services Pvt Ltd. All Rights Reserved.
FEEL FREE TO CONTACT US
- +91 9820164688
brandintelle@mediawareonline.com
Our Mission
Brandintelle’s mission is to be the best one-stop shop platform for all marketing needs. We thrive to empower brands with cutting-edge technology and bring together the marketing puzzle on one platform.
Our Vision
Our sights are set in helping brands with better marketing planning, smoother operations & seamless collaboration across the marketing ecosystem. As an ever-evolving platform, we endeavour to usher in a data-backed decision-making culture across the industry.
©2021 BrandIntelle Services Pvt Ltd.
All Rights Reserved.