At a glance:
Division: Hero MotoCorp Regional (dealer and on-ground marketing)
Scale: 20+ area offices and 500+ dealers
Activities: dealer programmes, expos, test-ride drives and sponsorship events, every quarter
Key module: geo-monitoring with time- and location-stamped proof
The challenge:
Regional marketing at Hero MotoCorp ran on email, Excel and WhatsApp. Dealers emailed activation proposals. Vendors sent estimates as PDFs. Area offices tracked approvals in spreadsheets. Proof of completion arrived as photos or ZIP folders, and bills were processed by hand, often with missing data.
That created three recurring problems:
No live tracking. Once an activation was approved, there was no way to confirm it happened at the right place and time.
Slow proof checks. Photos came by email without location or timestamps, so each one had to be checked manually.
Disconnected finance. Regional budgets, estimates and payments were tracked offline, so reconciliation and SAP posting took weeks.
Approvals and bill clearance took 1–2 weeks, payments were disputed, and reporting differed from region to region.
What changed:
Brandintellé deployed a regional marketing workflow connecting area offices, dealers, vendors and finance.
End-to-end digital flow: estimate → PO → work completion → billing → SAP posting.
Role-based access for regional offices, area offices and vendors.
Automatic approval routing by delegation of authority (DOA) to regional heads and finance controllers.
Geo-monitoring: vendors upload geo-tagged photos and videos. Every image carries time and location and appears on a live map. Regional managers verify activations without field visits, and audit teams confirm execution during reconciliation.
Vendor portal and dealer interface: dealers request activations and track approvals; vendors upload estimates, plans and proof. Web and mobile notifications keep everyone updated.
Finance and SAP: approved bills post to SAP automatically with the PO number, bill ID and JV reference, so Finance can match plan, actual and proof in minutes.
The results:
Approval time: 7–10 days → under 1 day (85–90% faster)
Proof validation: manual and offline → 100% geo-tagged and verified
Bill reconciliation: 2–3 weeks → within 2 days (90% faster)
Audit queries: frequent → 80% fewer
Dealer visibility: none → real-time dashboard
In their words:
“We use Brandintellé as our centralised system for managing and analysing marketing expenses… The integration with finance is also very helpful and facilitates quicker bill passing.”
Prashant Desai, Former Head, Media Marketing, Hero MotoCorp
Why it worked:
Proof is captured at the source. Location and time are recorded with the photo, so they can't be disputed later.
Approvals follow rules, not inboxes. DOA routing sends each request to the right person automatically.
Every activation links to its PO and bill, so audit questions answer themselves.
Dealers and vendors see status themselves, which ends the follow-up calls.
