Brandintelle
Brandintelle
Sourcing & Plan Approvals

Choose the right vendor
Quickly & Transparently

Inside one system with audit-ready records
from Briefs to RFPs.

Briefs

Document and lock in vendor-provided final quotations for procurement.
Briefs
42
₹6,00,000All
Approved Briefs
12
₹6,00,000All
RFP Ongoing
23
₹6,00,000All
NFA
21
₹6,00,000All
Filters 1
Drafts 30
In Progress 24
Rejected 124
Briefs (10)Brief TitlePeriodEstimated AmountLast Activity By
BRF:2024-76-72
DraftContinue creation
Campaign Activity 1 - Market...
14 Feb 2024 → 03 Dec 2023
₹12,75,890.30
AA. Chaplin
BRF:2024-76-72
NewYet to send for Approval
Campaign Activity 2 - Eco-...
18 May 2024 → 22 Jan 2024
₹9,22,345.50
SS. Rogers
BRF:2024-76-72
DraftContinue creation
Campaign Activity 3 - AI Integration...
09 Oct 2023 → 27 Jun 2024
₹15,60,789.80
EE. Frielonski
100% audit-ready sourcing
80–90% faster approvals
3,500+ Vendors Managed
The Problem

Marketing sourcing requiresa different playbook

Procurement tools are optimised for cost and compliance. Marketing needs speed, creative evaluation, and brand alignment.

MANUAL SILOED PROCESS

Briefs in PPTs. RFPs over email. No trail, no structure.

Briefs sent as PPTs and emails to vendors
RFPs disconnected from approved budgets
Historical rates unavailable for negotiation
No audit trail on vendor selection decisions
GENERIC SOURCING TOOLS

Built for procurement. Not for marketing sourcing.

Vendor selection delayed — no structured process
No transparency in how vendors are evaluated
Campaign briefs have no linkage to RFP process
Approval flows built for procurement, not brand ops
What This Costs You

The cost of poor sourcing

Budget leakages from wrong vendors

Paying premium rates with no benchmark or documented negotiation.

Biased or undocumented decisions

No system record of why a vendor was chosen. Indefensible in any audit.

Delayed campaign launches

Vendor finalisation drags for weeks when approvals happen over email and calls.

Audit risk on sourcing

No structured paper trail means every procurement review becomes a fire drill.

Structured Briefs

Every campaign starts with a structured brief

Digital campaign briefs replace PPTs and emails. KPIs, deliverables, vendors, and budgets — all defined before the first vendor call.

100% structured, auditable briefs

Create New Brief

DRAFT
Brief Details
Requirement Details
Cost Details
Vendor Recommendations
Review and Save
Brief Summary
Campaign Activity - Event Launch, Mumbai
26 December 2025 - 31 January 2026
Brief Type
Activation
Expense Type
TV, Digital, Radio
Brands
Brand 1, Brand 2 +4
Markets
Mumbai, Delhi +4
Recommended Vendors
5
KPIs Added
5 External, 3 Internal
Brief Creator
A. Trivedi
Brief Amount
₹2,61,22,001
External KPI's
Visible to everyone including Vendors
+ ADD KPI
CUSTOMER SATISFACTION
75% Target | 55% Current
FOOTFALL
14K Target | 10K Current
REVENUE GROWTH
₹5,11,715.05 Target | ₹5,11,715.05 Current
Internal KPI's
Visible only to the internal Team
CUSTOMER SATISFACTION
75% Target | 55% Current
FOOTFALL
14K Target | 10K Current
REVENUE GROWTH
₹5,11,715.05 Target | ₹5,11,715.05 Current
Vendor Recommendation
PREFERENCE 2
Agency B
MSMEA955046
Good with outcomes, work is done on time and with efficiency in the end product.
New3
PREFERENCE 1
Agency A
MSMEA955046
Good with outcomes, work is done on time and with efficiency in the end product.
Registered3
PREFERENCE 3
Agency C
MSMEA955046
Good with outcomes, work is done on time and with efficiency in the end product.
New3
Other Considerations
#VendorStatusCommentsActions
P4
Agency D
NewGood with outcomes, work done on time...
P4
Agency EMSME
RegisteredGood with outcomes...
Build Vendor Recommendation

The right vendor, chosen transparently

Build structured vendor recommendations with scoring, rationale, and preference ranking — all documented inside the platform.

Zero undocumented selections
Transparent Evaluations

Side-by-side Scored. Documented

Compare vendor proposals on a structured scorecard — pricing, scope, capability, and delivery. Every evaluation decision recorded with full rationale.

100% bias-free vendor selection
BRIEF
RFPRFP:2024-91-18
NFA
ACTIVATION CAMPAIGN ACTIVITY - MUMBAI
26th August 2025 - 26th December 2025
ROUND NUMBER
Round 1
ESTIMATE BUDGET
₹2,61,22,001
BUYER LEAD
Namratha Rao
ROUND TYPE
SEALED
VENDORS RESPONDED
5/5
VENDORS SELECTED
1/5
Selected Vendors — Compare vendor proposals side by side
Agency AMSME
3.5| A955046
SubmittedP1Shortlist
Agency BMSME
3.5| A955046
Late SubmissionP2
Agency CMSME
3.5| A955046
SubmittedP3Shortlist
Agency DMSME
3.5| A955046
SubmittedP4
1. Scope Comparison
Scope TypeFullPartialAdditionalPartial
Scope DescriptionA comprehensive strategy to boost your brand's online presence...A comprehensive strategy to boost your brand's online presence...A comprehensive strategy to boost your brand's online presence...A comprehensive strategy to boost your brand's online presence...
Deviation SummaryOur proposed strategy includes a comprehensive plan...Our proposed strategy includes a comprehensive plan...Our proposed strategy includes a comprehensive plan...Our proposed strategy includes a comprehensive plan...

Create New Brief

DRAFT
Brief Details
Requirement Details
Cost Details
Allocate Cost
Budget Check
4Vendor Recommendation
5Review and Save
Budget Check
ℹ This action only checks budget availability. No funds will be committed.
Allocated Budget Amount:
₹61,22,001.5
TOTAL ESTIMATE AMOUNT
₹2,61,22,001.5
Amount Unavailable — You do not have sufficient budget available for this Activity
REMAINING AMOUNT
₹2,00,00,001.0
Budget Allocations
#BrandExpense TypePlanned BudgetCurrent AllocationBudget SourcesActions
1Brand 1Creatives₹2,11,715.05 (30%)₹2,11,715.05 (30%)4 Buckets
2Brand 2Media Buying₹2,11,715.05 (10%)₹00.05 (0%)0 Buckets
3Brand 3Activation₹2,11,715.05 (20%)₹1,11,715.05 (10%)3 Buckets
4Brand 3Creatives₹2,11,715.05 (10%)₹00.05 (0%)0 Buckets
Budget-Linked Decisions

Every RFP validated against approved budgets

No vendor can be selected beyond what has been budgeted and approved. Budget validation happens before the PO is ever raised.

Zero over-budget commitments
Audit-Ready Sourcing

Every decision
Fully traceable

From the first brief to the final PO — every stage is logged, time-stamped, and retrievable. Walk into any audit fully prepared.

100% end-to-end audit trail
Briefs (10) ↕Brief Title ↕Period ↕Estimated Amount ↕
BRF:2024-22-01
RFP Not Started→ Buyer Assigned
Campaign Activity 1 - Market Re...
14 Feb 2024 → 03 Dec 2023
₹12,75,890.30
BRF:2024-91-45
RFP Round In Progress→ Round 3
Campaign Activity 2 - Eco-...
18 May 2024 → 22 Jan 2024
₹9,22,345.50
BRF:2024-91-45
RFP Round In Progress→ Round 3
Campaign Activity 3 - AI Integration...
09 Oct 2023 → 27 Jun 2024
₹15,60,789.80
BRF:2024-18-27
RFP Cancelled→ Needs Creation
Campaign Activity 4 - Rewards P...
11 Sep 2023 → 05 Apr 2024
₹10,87,456.15
BRF:2024-44-89
RFP Round Completed→ Evaluate
Campaign Activity 5 - Health P...
30 Nov 2023 → 15 Jul 2024
₹14,12,999.99
BRF:2024-07-54
👤RFP Vendor Finalized→ Ready for NFA
Campaign Activity 6 - Cloud...
22 Mar 2024 → 18 Oct 2024
₹7,53,672.40
BRF:2024-91-45
RFP Round In Progress→ Round 3
Campaign Activity 7 - Automati...
07 Jan 2024 → 12 Aug 2024
₹11,44,300.25
BRF:2024-22-01
RFP Not Started→ Buyer Assigned
Campaign Activity 8 - Local...
25 Apr 2024 → 01 Nov 2024
₹13,35,888.10
How We Compare

Built for marketing sourcing

Not adapted from procurement.

FeatureBrandintelléCoupaSAP AribaJaggaerPrecoro
Campaign-aligned approval hierarchy
Campaign-linked RFQ / sourcing
Flexibility of Closed / Sealed RFP~~~
Multi-round RFP (iterative bidding)
Vendor proposal sealing / controlled reveal~~~
Bias-free vendor selection mechanism
Marketing agency / media vendor discovery
Contextual vendor comparison (campaign + scope)~~~
Vendor selection tied to campaign deliverables
Controlled access (view after all submissions)~~~

Comparison reflects typical out-of-the-box capabilities for marketing teams. Custom implementations may vary.

The Transformation

From scattered sourcing
to governed clarity

Before
The scattered sourcing struggle
Campaign briefs sent as PPTs to vendors
Vendor discussions over emails and calls
RFQs tracked manually in Excel sheets
No standardised rate card or vendor scoring
Vendor comparison inconsistent and subjective
Budget validation often happens too late
After
The governed sourcing system
Structured digital briefs with standardised fields
Vendors submit proposals through secure links
Side-by-side vendor comparisons with scoring
Multi-round negotiations tracked centrally
Budget validation and NFA linkage before PO
Full audit trail from brief to vendor selection
See It In Action

Explore the platform yourself

A full clickable walkthrough of the Sourcing & Plan Approvals module — every workflow, every screen, as it really works.

Brief creation & KPI setting

Walk through building a structured campaign brief with external and internal KPIs.

RFP & vendor evaluation

See sealed bidding, side-by-side scoring, and vendor shortlisting in action.

Plan approvals & NFA flow

Follow an approval from brief sign-off through to PO readiness.

In your next review,
everything can change

200+
Vendors supported
Managed simultaneously across campaigns.
100%
Approval discipline
Every sourcing decision governed by DoA rules.
Zero
Undocumented selections
Every vendor choice fully recorded with rationale.
Integrations

Connects to your sourcing ecosystem

Brandintellé connects to your ERP and vendor ecosystem — structuring sourcing data before it flows downstream.

BrandintelléSourcing governance layer
SAP
Vendor Portals

API integrations available for custom connections.

Enterprise-grade security. Built in

SOC 1 Type 2 & SOC 2 Type 2 Certified
Infrastructure
Encrypted hosting, secure transmission.
Access Controls
Role-based permissions, secure APIs.
Compliance
Regular audits, SOC 1 & SOC 2 certified.
You Are Here

Sourcing & Plan Approvals
is where campaigns take shape

Once the budget is set, sourcing and planning turn intent into action — governed, traceable, and budget-linked from day one.

Budget
B
P
Plan
Source
S
E
Execute
Proof
P
P
Provisioning
Invoice
I
P
Payment
Impact
I
← Budget Planning & TrackingSourcing & Plan Approvals — Module 2 of 6Execution & Proof →