Execution & Proof Validation

Execute with confidence prove with evidence

One platform governing proof of execution across TV, Digital, OOH, and BTL — before a single invoice is approved.

Execution Tracker — TV
PURCHASE ORDER: TV/EST/CAP-12
2 CHANNELS: All Channels
DEVIATION: ⚠ Yes
MATCHED: ✓ Yes
MarketExecutionDeviationMonitoring
HSM70%55%30%
Market B70%55%30%
Market C70%55%30%
Execution Tracker — Digital
▾ Brand 1
G↳ Google AdsApproved $2,840 (25%)Completed $1,070 (25%)Clicks 10/10Impressions 10/10
f↳ MetaApproved $2,840 (25%)Completed $1,070 (25%)Clicks 10/10Impressions 10/10
▸ Brand 2
Execution Tracker — OOH
SITES PLANNED
180
GEO-VERIFIED
142
PENDING
38
Site A — City AGPS: 35.1046, -40.2351✓ Verified
Site B — City AGPS: 35.0912, -40.2187✓ Verified
Site C — City AGPS: 35.1178, -40.2479⏳ Pending
Proof before paymentTV, digital, outdoor and BTLEvery exception on record
The problem

Proof of execution is broken by design

What was planned, what actually ran and what gets billed are three different answers.

RUNNING PROOF ON AGENCY REPORTS & WHATSAPP?

Proof arrives late, in every format, after the invoice.

  • TV spots not verified before billing
  • Print insertions and hoardings chased over WhatsApp
  • Deviations discovered after the invoice arrives
  • No audit trail on what was verified

USING OTHER TOOLS?

They record the payment, not the proof.

  • Your ERP sees the PO and the invoice, not the spot or the site
  • Ad platform dashboards sit apart from the approved plan
  • Field photos live in chats, not against the activity
  • Nothing holds back payment for work that didn't happen
Compare Brandintellé →
What it costs you

Three moments where proof breaks down

1

The invoice arrives before the proof

Finance has a bill to clear and only the agency's word that everything ran.

Paying for spots that never ran
2

A spot moves or a hoarding is missing

You find out weeks later and argue it over email, with nothing to point to.

Disputes with no evidence
!

The audit

Proof is scattered across mail, WhatsApp and agency decks, so every review is rebuilt by hand.

An audit you rebuild by hand
Three Workflows. One Platform.

Which execution workflow fits your world?

Select your execution type — the rest of the page updates to show how Brandintellé works for you.

Market-Level Visibility

Know exactly how your TV campaign performed Market by market

Execution %, deviation %, and monitoring % tracked across every language market and region.

Every market tracked

Execution Tracker

TV
PURCHASE ORDER
TV/EST/CAP-12
2 CHANNELS
All Channels
DEVIATION
Yes
MATCHED
Yes
MarketExecutionDeviationMonitoringSpots (EST:SCH:MON:BILL)Secs (EST:SCH:MON:BILL)Gross Amount
Market A70%55%30%EST:90SCH:90MON:0BILL:0EST:0SCH:90MON:0BILL:0$1,070
Market B70%55%30%EST:90SCH:90MON:0BILL:0EST:0SCH:90MON:0BILL:0$1,070
Market C70%55%30%EST:60▲SCH:90MON:40BILL:30EST:0SCH:90MON:40BILL:30$1,070
Market D70%55%30%EST:90SCH:90MON:40BILL:30EST:0SCH:90MON:40BILL:30$1,070
Market E70%55%30%EST:90SCH:90MON:40BILL:30EST:0SCH:90MON:40BILL:30$1,070
Market F70%55%30%EST:60▲SCH:90MON:40BILL:30EST:0SCH:90MON:40BILL:30$1,070
Program-Level Proof

Down to the program Down to the time band

Every spot tracked at program level — with time band, days of week, duration, and rate. Deviations flagged automatically.

Time-band deviations flagged
Market / Channel / ProgramExecDevMonTime Band / DaysDurationRateSpots
▾ HSM70%55%30%
▾ Channel A70%55%30%
✓Show 1
70%✓30%
22:30 → 23:30
SMTWTFS
160 sec$281
⚠Show 2
Time Band Deviation
70%⚠30%
22:30 → 23:30
SMTWTFS
20 sec$2.841
✓Show 3
Schedule mismatch
70%✓30%
22:30 → 23:30
SMTWTFS
12 sec$2.841
▸ Channel B
▸ Channel C
▸ Channel D
▸ Market B
▸ Market C
Spot-Wise Reconciliation

Every spot. Scheduled vs monitored vs billed

Monthly spot-wise and seconds-wise breakdown — see exactly what was scheduled, what was monitored, and what is being billed. All in one view.

Spot-by-spot billing accuracy

Execution Tracker — TV

Market / Channel / ProgramJanuary
Spots/Secs/Gross (SCH/MON/BILL)
February
Spots/Secs/Gross (SCH/MON/BILL)
▾ HSM
Spots: 90/40/30
Secs: 90/40/30
Gross: $1,070/$1,070/$1,070
Spots: 90/40/30
Secs: 90/40/30
Gross: $1,070/$1,070/$1,070
▾ Channel A
Spots: 90/40/30
Secs: 90/40/30
Gross: $1,070/$1,070/$1,070
Spots: 90/40/30
Secs: 90/40/30
Gross: $1,070/$1,070/$1,070
✓Show 1
Spots: 90/40/30
Secs: 90/40/30
Gross: $1,070/$1,070/$1,070
Spots: 90/40/30
Secs: 90/40/30
Gross: $1,070/$1,070/$1,070
⚠Show 2
Start Time Deviation
Spots: 90/40/30
Secs: 90/40/30
Gross: $1,070/$1,070/$1,070
Spots: 90/40/30
Secs: 90/40/30
Gross: $1,070/$1,070/$1,070
✓Show 3
Schedule mismatch
Spots: 90/40/30
Secs: 90/40/30
Gross: $1,070/$1,070/$1,070
Spots: 90/40/30
Secs: 90/40/30
Gross: $1,070/$1,070/$1,070
▸ Channel B
Spots: 90/40/30
Secs: 90/40/30
Gross: $1,070/$1,070/$1,070
Spots: 90/40/30
Secs: 90/40/30
Gross: $1,070/$1,070/$1,070
▸ Channel C
Spots: 90/40/30
Secs: 90/40/30
Gross: $1,070/$1,070/$1,070
Spots: 90/40/30
Secs: 90/40/30
Gross: $1,070/$1,070/$1,070
▸ Channel D
Spots: 90/40/30
Secs: 90/40/30
Gross: $1,070/$1,070/$1,070
Spots: 90/40/30
Secs: 90/40/30
Gross: $1,070/$1,070/$1,070
Print Execution Tracking

Every publication. Every edition. Every insertion

Track print insertions at publication and edition level — with sites planned, completed, and pending all in one governed view.

Every insertion accounted for

Execution Tracker — Print

Track Pre vs Post Performance
Planned
$2,840
25%
Completed
$1,070
25%
Invoiced
$1,070
25%
Visits
Sites / Done / Plan
Brand / Publication / EditionQtyRatePlanned / Completed / InvoicedVisits
▾ Brand 1
↳ Publication A
↳ January Edition
--$2,840 (25%) / $1,070 (25%) / $1,070 (25%)25✓25⏰0⚠
↳ Publication A
↳ February Edition
400$28$2,840 / $1,070 / $1,07025✓25⏰0⚠
↳ Publication B
↳ —
500$28$2,840 / $1,070 / $1,07025✓25⏰0⚠
↳ Publication C
↳ —
200$28$2,840 / $1,070 / $1,07025✓25⏰0⚠
▸ Brand 2 (Model A)30 sites✓20⏰9⚠
▸ Brand 3 (Model B)0 sites✓0⏰0⚠
▸ Brand 4 (Model C)25 sites✓15⏰0⚠

Your agency uploads the TV monitoring data it already has (e.g. BARC in India), and Brandintellé matches it spot by spot against the approved plan. Brandintellé does not provide monitoring data.

Switch workflow
How exceptions work

Deviations caught before the invoice is paid

  1. 1Deviation rules agreed with your agency
  2. 2A breach becomes an exception automatically
  3. 3The agency uploads the reason and proof
  4. 4Your team approves or rejects it
  5. 5Approved spots are paid; the rest are held back

Pre vs Post Evaluation

Hard Deviations
7
Soft Deviations
1
▾ Missing & New
Missing Publications2, Up to $10K
New Publications1, Up to $10K
New Editions11, Up to 0
New Markets0, Up to 0
Missing Markets0, Up to 0
New Pivots0
Missing Pivots
Missing Publications from Estimate
Missing
Publications
Publication B Publication A
Missing PublicationsMissing Editions
ActionNameAmountNo Of InsertionTot
INSIGHTSPublication 10211
INSIGHTSPublication 210548211

Everything is tracked by spot or inventory ID, so you pay for what ran and hold back only what didn't.

See It In Action

Explore the platform yourself

A full clickable walkthrough of the Execution & Proof module — across TV, Digital, OOH, and BTL workflows.

TV execution tracking

Walk through market-wise telecast monitoring and deviation detection.

Digital spend proof

See Google/Meta auto-sync and quick commerce upload in action.

OOH geo-verification

Follow a field handler through geo-tagged proof collection on mobile.

In your next review,
everything can change

Every spot
Reconciled against the plan
Matched spot by spot before billing.
Every exception
Explained before payment
Reason and proof on record for each one.
One
Record from plan to proof to payment
Nothing rebuilt at audit time.

Enterprise-grade security. Built in

SOC 1 Type 2 and SOC 2 Type 2 audited
Infrastructure
Encrypted hosting, secure transmission.
Access Controls
Role-based permissions, secure APIs.
Compliance
SOC 1 and SOC 2 Type 2 audited. GDPR compliant, with EU data hosting.
You Are Here

Execution & Proof is where campaigns get verified

Once campaigns are planned and vendors sourced, execution proof validates every activation — before a single invoice is approved.

BudgetPlanSourceExecuteProofProvisioningInvoicePaymentImpact
FAQ

Frequently asked questions

Does Brandintellé provide TV monitoring data?

No. Your agency uploads the TV monitoring data it already has (e.g. BARC in India), and Brandintellé matches it spot by spot against the approved plan. Brandintellé does not provide monitoring data.

Is TV tracking real time?

No. TV is checked each time the schedule and monitoring data are uploaded, spot by spot, catching missing spots, double spotting and time-band shifts. Digital is live through the Google Ads, Meta and DV360 APIs.

What happens when a spot doesn't run as planned?

If it breaks a rule agreed with your agency, it becomes an exception. The agency uploads the reason and proof, and your team approves or rejects it before the invoice is posted.

Can we pay part of an invoice?

Yes. Spots are tracked by ID, so you can pay for what ran and hold back only what didn't.

Do agencies have to change their formats?

No. Each medium has a standard template built from what agencies already produce. Columns can be configured, errors are flagged as soon as a file is uploaded, and vendors are trained on it.

Who takes the outdoor photos?

Whoever the vendor or agency appoints. They use the Brandintellé app, which captures a geo-tagged, time-stamped photo at each site.

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