Track every marketing dollar
Across brands, regions and teams.
Marketing budgets are ungovernable in spreadsheets
And other tools don't help either.
COMING FROM EXCEL / SHEETS?
Your budgets are only as current as the last person who saved the file.
- Excel errors & broken roll-ups
- No audit trail on approvals
- Budget and actuals never match
- No link between estimate, PO and bill
USING OTHER TOOLS?
They govern procurement. Not marketing.
- Budget hierarchy follows cost centers, not campaigns
- No campaign brief-to-budget linkage
- Marketing teams locked out of finance workflows
- Approval flows built for procurement, not brand ops
The cost shows up at three moments
Mid-quarter: "How much is left?"
No one can answer without a day of chasing sheets and POs. Money sits idle or gets overspent.
Idle or overspent budgetQuarter-end: the scramble
Unused budget is found too late to move, and bills get booked against the wrong line.
Lapsed budget, wrong booksThe review: "Why did this money move?"
There's no record of who moved it, when or why, so the audit becomes a reconstruction.
An audit you have to rebuildSee every dollar
As it moves
Live dashboards show allocated, committed and spent — updated as POs are raised. Finance, brand managers, category heads and media teams all work from the same live number.
One architecture for every
brand, region
and channel
Build your budget structure once. No more manual consolidation across teams or versions. Break the annual budget into quarters, then down as deep as you need: brand, region, channel, even dealer.
Approvals that
follow rules,
not inboxes
Approval-limit based workflows route every request automatically. Full audit trail. No email chains. Approve from the mobile app.
Budget, Plan, PO, Invoice
Now connected
Every dollar traceable from allocation to invoice. No reconciliation guesswork. SAP stays your system of record. Marketing line items are tracked here.
Move budgets fast
Keep governance intact
Reallocate unused budgets mid-campaign with approval workflows intact. No version confusion. Every move is logged: who moved money from A to B, and why.
Explore the platform yourself
A full clickable walkthrough of the Budget Planning module — every workflow, every screen, as it really works.
Budget breakdowns
Annual budgets broken down by brand, region and channel.
Approval workflows
Walk through an approval from request to sign-off.
Live spend tracking
Watch how budget, PO and invoice data update as each step happens.
In your next review, everything can change
Sits above your ERP
Not replacing it
Budget data flows cleanly into your existing financial systems.
Marketing governance layer
API integrations available for custom connections.
Enterprise-grade security. Built in
Budget Planning is where the chain begins
Every governed marketing operation starts here — and flows all the way to impact.
Frequently asked questions
Do we have to change how we plan budgets?
No. It follows your current annual and quarterly process and replaces the spreadsheets, not the process.
Does it replace SAP?
No. SAP stays your system of record. Brandintellé tracks the marketing line items and connects to SAP.
How detailed can the budget go?
From annual to quarters, then by brand, region, channel and activity, down to dealer level.
Can we move budget mid-year?
Yes. Reallocations go through your approval workflow, and every change is logged with who made it and why.
Can approvers sign off on their phone?
Yes, through the mobile app.
Can it match our budget structure?
Yes. The hierarchy and workflows are set up to match how your company plans.