Marketing budgets areungovernable in spreadsheets
And other tools don't help either.
Your budgets are only as current as the last person who saved the file.
These tools govern procurement. Not marketing.
The cost of poor visibility
Budget leakages
Untracked spend erodes your investment.
Misaligned allocations
Money flows to the wrong campaigns.
Delayed decisions
By the time you know, it's too late.
Audit stress
Loss of control when it matters most.
See every rupee
As it moves
Live dashboards show allocated, committed and spent — updated as POs are raised. Finance and marketing see the same number.
One architecture for every
brand, region
and channel
Build your budget structure once. No more manual consolidation across teams or versions.
Approvals that
follow rules,
not inboxes
DoA-based workflows route every request automatically. Full audit trail. No email chains.
Budget, Plan, PO, Invoice
Now connected
Every rupee traceable from allocation to invoice. No reconciliation guesswork.
Move budgets fast
Keep governance intact
Reallocate unused budgets mid-campaign with approval workflows intact. No version confusion.
Built for marketing budget management
Not adapted from procurement.
Comparison reflects typical out-of-the-box capabilities for marketing teams. Custom implementations may vary.
From spreadsheet chaos
to governed clarity
Explore the platform yourself
A full clickable walkthrough of the Budget Planning module — every workflow, every screen, as it really works.
Budget breakdowns
Annual budgets broken down by brand, region and channel.
Approval workflows
Walk through a live DoA-based approval from request to sign-off.
Live spend tracking
Watch how budget, PO, and invoice data update in real time.
Sits above your ERP
Not replacing it
Budget data flows cleanly into your
existing financial systems.
Marketing governance layer
API integrations available for custom connections.
Enterprise-grade security. Built in
