Your marketing data lake
has a blind spot
And other tools don’t fix it either.
Your dashboards are only as good as the data going in.
- ✗Marketing data arrives monthly from agencies — if at all
- ✗Data hygiene broken — Excel files, mismatched formats
- ✗No brand-market-channel-period granularity
- ✗You can’t trust what you can’t verify in real time
These tools track campaigns. Not marketing investment reality.
- ✗No link between what was planned and what was actually spent
- ✗CFO and CMO see different numbers in the same meeting
- ✗Overspends surface after the money is committed
- ✗No clean feed into your data lake — manual uploads only
The cost of poor marketing visibility
Invisible overspends
Untracked spend quietly erodes your investment before anyone notices.
Misaligned decisions
Marketing and finance walk into the same room with different figures.
Delayed intelligence
By the time dashboards refresh, the decisions have already been made.
Stale data lake
Your BI infrastructure is only as smart as what feeds it. Right now, that’s last month’s Excel.
Three data streams. One governed view
Brandintellé pulls from operational and market systems to give leadership one source of truth — not six conflicting reports.
Budget control your CFO can actually trust
Planned, activated, committed, spent — all visible in one place. No reconciliation meetings. No quarter-end surprises. Finance and marketing finally see the same number.
Portfolio investment tracking with momentum insights
Brand managers see media spend allocation, channel mix, and monthly investment trajectory across 36 months. Understand where momentum is building and which channels drive efficiency.
Campaign performance at a glance
Media managers track campaign metrics, conversion rates, and ROI across all active campaigns. AI-powered insights highlight budget opportunities and strong conversion patterns.
Every rupee working hardest right now
Channel efficiency, variant returns, and where every rupee of spend is working hardest. From portfolio ROAS to geography-level returns — all in one governed view.
Built for marketing intelligence
Not repurposed from BI tools.
From blind spots to governed clarity
Explore the platform yourself
A full walkthrough of the Impact & Analytics module — live data, real screens.
Live data pipeline
See how agency data flows in and reaches your dashboards in real time.
CMO + CFO views
Walk through both executive views and what each one shows.
Overspend alerts
See how budget risk surfaces before it becomes a problem.
Sits above your data lake. Not replacing it
Brandintellé connects with your existing BI stack and operational systems so marketing intelligence stays live where leadership already works.
Marketing intelligence layer
API integrations available for custom connections.
Enterprise-grade security. Built in.
