Regional and dealer marketing, governed like head office
Plan budgets by zone and area office, let dealers plan and claim in their own logins, split costs between brand and dealer, and pay only against geo-tagged proof.
Retail performance · By zone
Is each region spending on pace, and is it turning into sales?
| Zone | Allocated | Consumed | Budget | Pace | Results |
|---|---|---|---|---|---|
| North4 area offices | ₹2.1 Cr | ₹0.9 Cr | On pace 104% | 103% | |
| West4 area offices | ₹1.7 Cr | ₹0.8 Cr | On pace 112% | 98% | |
| East4 area offices | ₹1.6 Cr | ₹0.5 Cr | Behind 81% | 96% |
A small share of the budget, most of the complexity
Head office runs a few large campaigns with one agency. The regions run hundreds of small activities through many offices, dealers and local vendors, each with its own budget, cost share, proof and bill.
Running regional spend on Excel, email and WhatsApp?
- Every area office plans, approves and pays in its own way
- Dealer shares are worked out by hand and argued over at claim time
- Proof is a folder of photos sent long after the event
- Head office sees spend weeks after the money is gone
Using your ERP or a dealer portal?
- The ERP records the payment, not the plan, the dealer share or the proof
- Dealer portals stop at the claim, with nothing linking it to budget
- Approvals still run outside the system, on email
- Nothing shows which zone is on pace or what the money delivered
Three moments where regional money slips away
Budget sits in the wrong place
One area runs out before the festive season while another leaves money unused at year end.
Missed sales, lapsed budgetThe dealer's share gets lost
Dealers drop out or join late, and the split on the claim no longer matches who actually took part.
The brand pays the dealer's shareClaims are paid on trust
Bills arrive with a few photos and a spreadsheet. Finance pays to keep dealers happy.
Money paid for work nobody can confirmWhat we hear from regional and finance teams
I approve activities in thirty area offices. I can't tell you what any of them spent this month.Zonal marketing head
Three dealers dropped out and two joined. The claim still splits the cost the old way.Area marketing manager
The proof is a folder of photos and the bill is already on my desk.Regional finance controller
Dealers keep calling to ask when they'll be paid.Dealer development manager
Budgets that flow from head office to every dealer
Head office allocates to zones, zones pass budget to area offices and hold back a reserve, and dealer funds are set from unit targets.
- Annual budget, split into quarterly outlooks
- Broken down by brand, category, expense group and activity
- Activated, committed and payable amounts at every level
Budget & consumption
How the budget flows down · FY 2026–27
| Brand A › Category | Q1 outlook | Activated | PO committed | Payable |
|---|---|---|---|---|
| Brand A | ₹3.2 Cr | ₹3.2 Cr | ₹1.8 Cr | ₹0.6 Cr |
| On-ground activations | ₹1.9 Cr | ₹1.9 Cr | ₹1.1 Cr | ₹0.4 Cr |
| Local digital | ₹1.3 Cr | ₹1.3 Cr | ₹0.7 Cr | ₹0.2 Cr |
Dealers plan in their own login
Dealers, area offices or agencies submit every activity under a campaign as one plan, entered line by line or uploaded from Excel.
- Dates, duration, rate, commission and taxes per line
- Advance payment requested up front if needed
- Every dealer sees only its own requests and claims
New dealer request
Dealer 1 · North zone · Area office 3
| Activity | From | To | Town | Gross | Tax | Total |
|---|---|---|---|---|---|---|
| Loan mela | 04 Nov | 05 Nov | Town A | ₹1.2 L | ₹0.2 L | ₹1.4 L |
| Roadshow | 10 Nov | 12 Nov | Town B | ₹2.0 L | ₹0.4 L | ₹2.4 L |
| Test-ride camp | 18 Nov | 18 Nov | Town A | ₹0.6 L | ₹0.1 L | ₹0.7 L |
| Plan total | ₹3.8 L | ₹0.7 L | ₹4.5 L |
Brand–dealer split, set on every activity
Choose the dealers taking part by area office, and set the brand and dealer shares automatically or by hand, within recommended limits.
- Automatic or manual split
- Recommended highest and lowest dealer share shown
- Each dealer sees exactly what it owes
Dealer split
| Dealer (Area office 3) | Share | Amount |
|---|---|---|
| ✓Dealer 1 | 8% | ₹36,000 |
| ✓Dealer 2 | 7% | ₹31,500 |
| ✓Dealer 3 | 5% | ₹22,500 |
Every rupee tied to a budget line
Each purchase order shows the brand's share and the dealer's share, and which budget, GL code and cost centre it draws from.
- Brand and dealer amounts on the same purchase order
- Billed and remaining amounts always visible
- Budget code, period, GL code and cost centre attached
Budget details
Request REG-2627-0142 · Finance approval
| Budget line | Code | Period | GL code | Cost centre | Ratio |
|---|---|---|---|---|---|
| Regional · On-ground | BUD-0252 | Q3 FY27 | GL-4010 | CC-1220 | 100 |
Approvals that follow your structure
Each request moves through the stages you define, from vendor or dealer to zonal manager, head office and finance, on web or mobile.
- Current stage and next approver always shown
- Resubmit, reject or cancel with comments and a full log
- Purchase order created once finance approves
Request REG-2627-0142
Dealer 1 · Loan mela + roadshow · ₹4.5 L
Claims only with verified proof
Dealers submit their claim as complete or partly complete, and every site's geo-tagged visits are attached before the bill can move.
- Full or partial completion per activity
- Site visits shown as completed, live, planned or missed
- Gross, net, commission, tax and billable amount worked out
Completion details
| Site | Visits | Done | Live | Missed | Proof |
|---|---|---|---|---|---|
| Town A · Loan mela | 2 | 2 | 0 | 0 | ✓ 16 photos |
| Town B · Roadshow | 3 | 2 | 1 | 0 | ✓ 12 photos |
| Town A · Test-ride camp | 1 | 0 | 0 | 1 | ! Missed |
Proof from every dealer event, collected on the spot
Regional claims use Brandintellé Geo-Monitoring. Dealers, vendors or your own team capture live photos and videos at each site, inside the activity's time window.
- Camera-only photos and videos, no gallery uploads
- Time, location, PIN code and address stamped on every photo
- Capture only within a set distance of the pinned site
- Missed visits flagged and linked to the claim
🕘 11:18:42 AM
📍 Lat 26.846700
📍 Lon 80.946200
📮 PIN 226001
🏠 Dealer 1 showroom, Town A
See which zones are on pace
Every zone and area office is compared with what it should have spent by today, and the system tells you where to act.
- Allocated, planned and consumed by zone
- Dealers under-using or running ahead of their funds
- Alerts like "will run out by January" or "will leave budget unspent"
Needs your attention
6 signalsAct now Open budget ›
Act now Open budget ›
Watch
Know what your regional money delivered
Targets set at approval are compared with actuals at closure, so you see which zones, activities and towns deliver, and what each result costs.
- Bookings, leads, test rides, walk-ins, footfall and more, by zone
- Spend by medium, activity, town and duration
- Marketing cost per sale against sales targets
| Zone | Overall | Bookings | Leads | Test rides | Walk-ins |
|---|---|---|---|---|---|
| North | 103% | 122% | 94% | 96% | 88% |
| West | 98% | 97% | 95% | 103% | 99% |
| South | 93% | 95% | 92% | 99% | 90% |
Brands that market through a network
Automotive and two-wheeler OEMs
- Zones, area offices and dealerships
- Sales and service dealers
- Co-funded dealer activations
FMCG, durables and building materials
- Distributors and thousands of retailers
- Retail and trade activations
- Branch and franchise marketing
Running today at leading Indian automotive brands across their regional and dealer networks.
Regional Marketing runs the whole chain
From the regional budget to the result it delivered, every stage happens in one place, for every zone and dealer.
Frequently asked questions
Can our dealers use Brandintellé themselves?
Yes. Each dealer gets its own login to plan activities, see its share of costs, submit claims with proof and track payments. The brand sees every dealer and zone.
How does the brand–dealer split work?
Each activity records which dealers take part and each one's share, set automatically or by hand within recommended limits. Budgets, purchase orders and reports show both sides separately.
What if dealers drop out or join after approval?
The actual list of participating dealers is updated after the event, with the proof, before the claim is settled.
How is proof collected?
Through Brandintellé Geo-Monitoring: live, time- and location-stamped photos and videos from each site, linked to the claim.
Does head office lose control?
No. Regions and dealers work within budgets and approval rules set centrally, and head office sees every request, approval, proof and bill live.
Can dealer budgets be linked to sales?
Yes. Dealer funds can be set from unit targets, so dealers earn marketing budget as they sell.
See regional marketing with your own zones and dealers
We'll set up a sandbox with your regions and dealer structure.