Execution & Proof Validation

Execute with confidence prove with evidence

One platform governing proof of execution across TV, Digital, OOH, and BTL — before a single invoice is approved.

Execution Tracker — TV
PURCHASE ORDER: TV/EST/CAP-12
2 CHANNELS: All Channels
DEVIATION: ⚠ Yes
MATCHED: ✓ Yes
MarketExecutionDeviationMonitoring
HSM70%55%30%
Market B70%55%30%
Market C70%55%30%
Execution Tracker — Digital
▾ Brand 1
G↳ Google AdsApproved $2,840 (25%)Completed $1,070 (25%)Clicks 10/10Impressions 10/10
f↳ MetaApproved $2,840 (25%)Completed $1,070 (25%)Clicks 10/10Impressions 10/10
▸ Brand 2
Execution Tracker — OOH
SITES PLANNED
180
GEO-VERIFIED
142
PENDING
38
Site A — City AGPS: 35.1046, -40.2351✓ Verified
Site B — City AGPS: 35.0912, -40.2187✓ Verified
Site C — City AGPS: 35.1178, -40.2479⏳ Pending
Proof before paymentTV, digital, outdoor and BTLEvery exception on record
The problem

Proof of execution is broken by design

What was planned, what actually ran and what gets billed are three different answers.

RUNNING PROOF ON AGENCY REPORTS & WHATSAPP?

Proof arrives late, in every format, after the invoice.

  • TV spots not verified before billing
  • Print insertions and hoardings chased over WhatsApp
  • Deviations discovered after the invoice arrives
  • No audit trail on what was verified

USING OTHER TOOLS?

They record the payment, not the proof.

  • Your ERP sees the PO and the invoice, not the spot or the site
  • Ad platform dashboards sit apart from the approved plan
  • Field photos live in chats, not against the activity
  • Nothing holds back payment for work that didn't happen
Compare Brandintellé →
What it costs you

Three moments where proof breaks down

1

The invoice arrives before the proof

Finance has a bill to clear and only the agency's word that everything ran.

Paying for spots that never ran
2

A spot moves or a hoarding is missing

You find out weeks later and argue it over email, with nothing to point to.

Disputes with no evidence
!

The audit

Proof is scattered across mail, WhatsApp and agency decks, so every review is rebuilt by hand.

An audit you rebuild by hand
Three Workflows. One Platform.

Which execution workflow fits your world?

Select your execution type — the rest of the page updates to show how Brandintellé works for you.

Live Spend Tracking

Every brand. Every platform One live view

Google Ads, Meta and DV360 sync directly through API, so spend, clicks and impressions are live against the approved plan. No manual upload.

Live spend vs plan

Execution Tracker

Regional
Track Pre vs Post Performance of Different Mediums
DigitalDealers: 1 — Dealer A ▾
Planned
$57K (20%)
Completed
$21K (9%)
Invoiced
$12K (2%)
BrandsQtyRateApproved / Completed / InvoicedClicks T/AImpressions T/A
▾ Brand 1800$28$2,840 (25%) / $1,070 (25%) / $1,070 (25%)10/1010/10
G ↳ Google Ads400$28$2,840 (25%) / $1,070 (25%) / $1,070 (25%)10/1010/10
↳ Display Ads400$28$2,840 (25%) / $1,070 (25%) / $1,070 (25%)10/1010/10
↳ Affiliation Ads400$28$2,840 (25%) / $1,070 (25%) / $1,070 (25%)10/1010/10
↳ Google Search Ads500$28$2,840 (25%) / $1,070 (25%) / $1,070 (25%)10/1010/10
f ↳ Meta200$28$2,840 (25%) / $1,070 (25%) / $1,070 (25%)10/1010/10
▸ Brand 2500$28$2,840 (25%) / $1,070 (25%) / $1,070 (25%)10/1010/9
▸ Brand 3400$28$2,840 (25%) / $1,070 (25%) / $1,070 (25%)10/1010/10
▸ Brand 4400$28$2,840 (25%) / $1,070 (25%) / $1,070 (25%)10/710/10
▸ Brand 5400$28$2,840 (25%) / $1,070 (25%) / $1,070 (25%)10/1010/10
Quick Commerce Upload

Quick commerce. Uploaded once. Governed centrally

Quick-commerce platforms don't offer APIs yet, so their data comes in through a structured upload template and lands in the same governed view.

All platforms in one view

Quick Commerce Upload

Upload template for retail media and quick-commerce platforms (e.g. Flipkart, Blinkit, Swiggy Instamart)
FlipkartBlinkitZeptoSwiggy Instamart
Upload your Flipkart campaign report
Supported: .xlsx, .csv
X
Flipkart_Campaign_Jan.xlsx
Uploaded 2 days ago
✓ Processed
X
Flipkart_Campaign_Feb.xlsx
Uploaded today
⏳ Processing
Mapped Campaign Data
Campaign 1$2,8401.2M impressions✓
Campaign 2$2,050890K impressions✓
Campaign 3$1,080450K impressions⏳
Proof Linked To Delivery

Spend linked to delivery Delivery linked to proof

Every campaign's digital spend is linked to its delivery data — clicks, impressions, conversions — so proof is automatic, not assembled at the end of the month.

Every dollar linked to proof
Approved Plan
TV
Digital
OOH
BTL
Agency TV data (e.g. BARC)
Google + Meta + DV360
Geo-Photos
Field Ops
↓
Implemented Schedule
↓
Pre vs Post Evaluation
Deviations→Agency Responds→Expectations Met
Integrations
Live via API
Google Ads
Meta
DV360
Upload template
Blinkit
Swiggy Instamart
and other quick-commerce platforms
Switch workflow
How exceptions work

Deviations caught before the invoice is paid

  1. 1Deviation rules agreed with your agency
  2. 2A breach becomes an exception automatically
  3. 3The agency uploads the reason and proof
  4. 4Your team approves or rejects it
  5. 5Approved spots are paid; the rest are held back

Pre vs Post Evaluation

Hard Deviations
7
Soft Deviations
1
▾ Missing & New
Missing Publications2, Up to $10K
New Publications1, Up to $10K
New Editions11, Up to 0
New Markets0, Up to 0
Missing Markets0, Up to 0
New Pivots0
Missing Pivots
Missing Publications from Estimate
Missing
Publications
Publication B Publication A
Missing PublicationsMissing Editions
ActionNameAmountNo Of InsertionTot
INSIGHTSPublication 10211
INSIGHTSPublication 210548211

Everything is tracked by spot or inventory ID, so you pay for what ran and hold back only what didn't.

See It In Action

Explore the platform yourself

A full clickable walkthrough of the Execution & Proof module — across TV, Digital, OOH, and BTL workflows.

TV execution tracking

Walk through market-wise telecast monitoring and deviation detection.

Digital spend proof

See Google/Meta auto-sync and quick commerce upload in action.

OOH geo-verification

Follow a field handler through geo-tagged proof collection on mobile.

In your next review,
everything can change

Every spot
Reconciled against the plan
Matched spot by spot before billing.
Every exception
Explained before payment
Reason and proof on record for each one.
One
Record from plan to proof to payment
Nothing rebuilt at audit time.

Enterprise-grade security. Built in

SOC 1 Type 2 and SOC 2 Type 2 audited
Infrastructure
Encrypted hosting, secure transmission.
Access Controls
Role-based permissions, secure APIs.
Compliance
SOC 1 and SOC 2 Type 2 audited. GDPR compliant, with EU data hosting.
You Are Here

Execution & Proof is where campaigns get verified

Once campaigns are planned and vendors sourced, execution proof validates every activation — before a single invoice is approved.

BudgetPlanSourceExecuteProofProvisioningInvoicePaymentImpact
FAQ

Frequently asked questions

Does Brandintellé provide TV monitoring data?

No. Your agency uploads the TV monitoring data it already has (e.g. BARC in India), and Brandintellé matches it spot by spot against the approved plan. Brandintellé does not provide monitoring data.

Is TV tracking real time?

No. TV is checked each time the schedule and monitoring data are uploaded, spot by spot, catching missing spots, double spotting and time-band shifts. Digital is live through the Google Ads, Meta and DV360 APIs.

What happens when a spot doesn't run as planned?

If it breaks a rule agreed with your agency, it becomes an exception. The agency uploads the reason and proof, and your team approves or rejects it before the invoice is posted.

Can we pay part of an invoice?

Yes. Spots are tracked by ID, so you can pay for what ran and hold back only what didn't.

Do agencies have to change their formats?

No. Each medium has a standard template built from what agencies already produce. Columns can be configured, errors are flagged as soon as a file is uploaded, and vendors are trained on it.

Who takes the outdoor photos?

Whoever the vendor or agency appoints. They use the Brandintellé app, which captures a geo-tagged, time-stamped photo at each site.

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